国内汽车维修服务中心社区连锁经营模式研究

发布时间：2018-04-19 04:18

本文选题：汽车维修服务中心 + 社区　；参考：《华南理工大学》2013年硕士论文

【摘要】：随着国民经济的发展和人民生活水平的提高，汽车保有量逐年增加已成为目前及未来相当长一段时间的发展趋势。伴随汽车产业的逐步成熟，汽车产业价值链的重心已从汽车制造逐步转移到汽车“后市场”服务环节。汽车市场的发展，除了各种品牌专修服务店发展迅速，众多中小企业也如雨后春笋般透出蓬勃生机，，纷纷加入后市场服务行列。综合我国汽车服务业目前的业态状况，如何在竞争日益白热化的态势下保持企业盈利状态；如何根据中国人居特点定制附合国情需要的汽车维修服务企业是当前市场要考虑的核心问题。本文结合国内外汽车维修服务市场的发展状况，对汽车维修业的发展趋势进行分析；同时，结合我国经济发展、城市化建设不断推进的现状来分析国内汽车维修服务中心社区经营模式的可行性，结合现有的连锁经营理论和国外成功的连锁经营经验，分析了我国汽车维修服务中心对连锁经营模式的选择；参照零售业选址理论，对汽车维修服务中心连锁经营分店的市场调查步骤和选址模型的建立进行了探究；根据汽车维修服务中心社区连锁经营的特殊性，分析了汽车维修服务中心的开业准备、厂区布置和经营策略，并结合特许连锁经营特色描绘出该经营模式的竞争战略蓝图。本文分为以下五个部分：第一部分结合我国汽车后市场的发展现状和社区经营特点分析了本文研究的背景及意义，并确定了本文研究的内容与框架；第二部分通过分析我国汽车后市场的发展历程及特点，借鉴以美国、日本为代表的发达国家汽车后市场经营经验，分析我国汽车后市场经营的走向；第三部分结合希腊学者道萨迪亚斯（C.A.Doxiadis）的“人类聚居学”理论和我国学者吴良镛的《人居环境科学导论》分析国内汽车维修服务中心社区连锁经营的可行性与连锁经营模式的选择；第四部分在现有的零售业选址理论基础上，对汽车维修服务中心的社区化经营进行调研分析，进行选址模型建立的研究；第五部分结合汽车维修服务中心的社区化经营特点分析其在企业类型选择、经营审批、厂区布置等方面的具体经营策略。力求通过本文研究为国内汽车维修服务行业探索一条规范、经济、便民、灵活，适合国内汽车维修服务企业进行可持续发展的经营之路。
[Abstract]:With the development of national economy and the improvement of people's living standard, the increasing of automobile ownership has become the trend of development for a long time in the future.With the gradual maturity of automobile industry, the center of value chain of automobile industry has been gradually transferred from automobile manufacturing to the service link of automobile "after market".The development of automobile market, in addition to the rapid development of various brand specialized service stores, many small and medium-sized enterprises have sprung up like bamboo shoots, have joined the ranks of post-market services.According to the current situation of automobile service industry in China, how to keep the profit state of enterprises in the situation of increasingly fierce competition;How to customize the automobile maintenance service enterprises according to the characteristics of human settlements in China is the core problem to be considered in the current market.In this paper, the development trend of automobile maintenance industry is analyzed according to the development situation of domestic and foreign automobile maintenance service market, and at the same time, combined with the economic development of our country,This paper analyzes the feasibility of the community management model of domestic automobile maintenance service center, combining the existing chain management theory and successful chain operation experience of foreign countries.This paper analyzes on the choice of chain operation mode by automobile maintenance service center in China, and probes into the steps of market investigation and the establishment of location model of chain store in automobile maintenance service center with reference to the theory of retail location.According to the particularity of community chain operation in automobile maintenance service center, this paper analyzes the opening preparation, plant layout and management strategy of automobile maintenance service center, and describes the competitive strategic blueprint of this management model according to the characteristics of franchise chain operation.This paper is divided into the following five parts:The first part analyzes the background and significance of this study, and determines the content and framework of this paper, combined with the development of the automobile market in China and the characteristics of community management.The second part analyzes the development course and characteristics of the automobile market in China, and analyzes the trend of the rear market management in our country by using the experience of the developed countries, such as the United States and Japan, for reference.The third part analyzes the feasibility and chain of community chain management of domestic automobile maintenance service center by combining the theory of "Human settlement Science" by Greek scholar C.A. Doxiadis and the introduction of "Science of Human settlement Environment" by Chinese scholar Wu Liangyong.The choice of business model;In the fourth part, on the basis of the existing retail location theory, the community management of automobile maintenance service center is investigated and analyzed, and the establishment of location model is studied.The fifth part analyzes the specific management strategies in the aspects of enterprise type selection, management approval, plant layout and so on, combined with the characteristics of community management of automobile maintenance service center.This paper tries to explore a standard, economical, convenient, flexible, suitable for domestic automobile maintenance service enterprises to carry on the sustainable development management road for the domestic automobile maintenance service industry.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471

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