A钢结构公司国际市场进入模式分析

发布时间：2018-04-19 06:11

本文选题：钢结构 + 国际市场进入模式　；参考：《华南理工大学》2013年硕士论文

【摘要】：随着全球经济一体化进程的不断加快,在全球范围内配置、利用资源已经成为一种时代潮流，为了获得更大的市场和发展空间，世界大型企业纷纷选择跨国经营。随着世界经济和国际建筑产业的蓬勃发展，中国建筑企业进入国际建筑市场的步伐不断加快，国际市场开拓领域不断拓宽，融入国际市场程度不断加深。 A钢结构公司作为中国最大建筑地产集团—B建筑集团的全资子公司，是中国最大的钢结构产业集团，业务覆盖钢结构设计、制作、安装、检测全产业链，以“成为全球最具竞争力的钢结构产业集团”为发展愿景。为了增强在国际市场的核心竞争力，提升自身的综合实力，借助国家“走出去”发展策略的有利条件，A钢结构公司全力搭建“大海外”发展平台，大力实施国际化战略，目前，以中东地区为主要目标市场，正在积极选择以正确的方式进入目标市场。本文在国际市场进入模式相关理论研究的基础上，首先，介绍了A钢结构公司的发展历程和发展现状，分析得出了钢结构行业在全球范围内发展态势迅猛；其次，引入了进入国际市场模式理论，进入模式主要包括出口模式、契约合同模式和投资模式；深入分析A钢结构目标市场—中东市场的需求状况、经济发展状况、社会政治局势及市场竞争结构，认为其较为适合作为目标市场进行深入开拓；再次，评估A钢结构公司进入目标市场的条件，分析认为其资源储备和核心能力具有进入和开拓中东市场的能力；最后，在A钢结构公司内外部环境分析基础上，认为A钢结构公司国际市场进入模式为出口模式和企业合同模式，并分析了进入中东市场优势和劣势，并据此制定了可行性的实施方案。
[Abstract]:With the acceleration of the process of global economic integration, the utilization of resources has become a trend of the times. In order to obtain a greater market and development space, the world's large enterprises have chosen transnational management.With the vigorous development of the world economy and the international construction industry, the pace of Chinese construction enterprises entering the international construction market is speeding up, the field of international market development is expanding and the degree of integration into the international market is deepening.As a wholly-owned subsidiary of China's largest construction real estate group -B architectural group, A Steel structure Company is the largest steel structure industry group in China. It covers steel structure design, production, installation and inspection of the entire industrial chain.To become the world's most competitive steel structure industry group for the development vision.In order to enhance its core competitiveness in the international market and enhance its comprehensive strength, with the help of the favorable conditions of the national "going out" development strategy, the steel structure company has made every effort to build a "big overseas" development platform and vigorously implement an international strategy. At present,Taking the Middle East as the main target market, we are actively choosing to enter the target market in the right way.On the basis of the theory research of international market entry mode, firstly, this paper introduces the development history and current situation of A steel structure company, and concludes that the steel structure industry is developing rapidly in the global scope.This paper introduces the theory of entering the international market, which mainly includes export mode, contract model and investment mode, deeply analyzes the demand and economic development of the Middle East market, the target market of A steel structure.The social and political situation and market competition structure are considered to be more suitable for the further development of the target market. Thirdly, the conditions for A steel structure company to enter the target market are evaluated.Finally, on the basis of the analysis of internal and external environment of A steel structure company, it is concluded that its resource reserve and core competence have the ability to enter and open up the Middle East market.The international market entry mode of A steel structure company is considered as export mode and enterprise contract mode, and the advantages and disadvantages of entering the Middle East market are analyzed, and the feasible implementation scheme is worked out.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.3

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