新形势下思澜电力集团的战略选择

发布时间：2018-04-22 22:17

本文选题：战略管理 + 电力　；参考：《复旦大学》2013年硕士论文

【摘要】：中国从计划经济转型市场经济的过程中,一些带有国家垄断性质的行业内企业,实际上处于半计划、半市场化的运作过程中,电力行业内的多经企业就是其中之一。这些企业的战略规划和选择是否科学、持续,战略实施是否到位,将决定企业未来前景,也决定企业每个员工的未来前景。影响企业战略制定的因素较多：产业的差异性、企业的资源、政策、技术发展、社会环境等等,影响因素的多样性决定了战略制定和选择的复杂性。中国企业群体接受市场经济洗礼的时间还比较短,面临外部环境的不稳定性以及内部环境的特殊性等情况时,企业往往缺少标杆,战略制定过程更加复杂和充满变数。本文通过理论研究,以一个典型的集体企业在面对新形势下的战略决策过程为研究对象,将理论和实践结合,力求对同类企业战略制定过程有所借鉴意义。本文首先对战略理论进行学习和总结,提出从企业角度出发,完整的战略管理过程应该包括三部分：发展战略、竞争战略和具体的战略,其中,发展战略是企业战略的基础,而竞争战略是企业战略的核心内容,尤其是对于业务模式稳定寻求突破的企业来说,更加重要；而战略举措则是保证实现战略目标的实际措施。根据本文总结的理论框架,通过对思澜电力内外部环境以及竞争力结构的分析,认为思澜电力的发展战略应该是实体化转型,而竞争战略则应该选择差异化战略。发展战略是思澜电力新形势下的选择,也是新形势的要求,而竞争战略则是综合分析思澜电力资源匹配、风险大小、对抗五种竞争力有效性等三个方面,选择的最适合企业的竞争战略。本文还结合思澜电力的实际情况,对思澜电力发展战略和竞争战略进一步阐释,明确了管理目标和思路,并在此基础上制定了一系列措施,确保战略目标达成。本文通过对战略理论的分析和研究,以企业微观决策者的视角,总结出具有可操作性战略管理的理论框架,并将该理论框架用于企业实践,为同类型企业的战略管理提供了参考。
[Abstract]:In the process of China's transition from planned economy to market economy, some enterprises with the nature of state monopoly are actually in the process of semi-planned and semi-market-oriented operation, among which the multi-economic enterprises in the electric power industry are one of them. Whether the strategic planning and selection of these enterprises is scientific, sustainable, and whether the implementation of the strategy is in place will determine the future prospects of the enterprises and the future prospects of each employee. There are many factors that influence enterprise strategy making: industry difference, enterprise resource, policy, technology development, social environment and so on. The diversity of influencing factors determines the complexity of strategy formulation and choice. The time for Chinese enterprises to be baptized by market economy is relatively short. Facing the instability of external environment and the particularity of internal environment, enterprises often lack benchmarking, and the strategy making process is more complex and full of variables. In this paper, a typical collective enterprise in the face of the new situation in the strategic decision-making process as the research object, the combination of theory and practice, in order to make a similar enterprise strategy for reference. This paper first studies and summarizes the strategic theory, and puts forward that the complete strategic management process should include three parts: development strategy, competition strategy and specific strategy, among which, the development strategy is the foundation of the enterprise strategy. Competition strategy is the core content of enterprise strategy, especially for enterprises seeking breakthrough in business model stability, and strategic measures are practical measures to ensure the realization of strategic objectives. According to the theoretical framework summarized in this paper, through the analysis of the internal and external environment and competitive structure of Silan Electric Power, it is concluded that the development strategy of Silan Electric Power should be materialized and the competitive strategy should choose the differentiation strategy. The development strategy is the choice under the new situation and the requirement of the new situation, while the competition strategy is to comprehensively analyze the three aspects of the power resources matching, the risk size and the effectiveness of the five kinds of competitiveness. Choose the most suitable competitive strategy for the enterprise. Combined with the actual situation of Silan Electric Power, this paper further explains the development strategy and competition strategy of Silan Electric Power, clarifies the management objectives and ideas, and on the basis of this, formulates a series of measures to ensure the achievement of the strategic objectives. Based on the analysis and research of the strategic theory, this paper summarizes the theoretical framework of operational strategic management from the perspective of micro decision makers of enterprises, and applies the theoretical framework to the practice of enterprises. It provides a reference for the strategic management of the same type of enterprises.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6

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