葡萄酒消费基本情况的评价与分析——以烟台市区为例

发布时间：2018-04-23 23:34

本文选题：葡萄酒 + 消费　；参考：《酿酒科技》2014年02期

【摘要】：采用调查问卷和评分法,对烟台市区消费者的葡萄酒消费基本情况进行了调查与分析。结果表明,不同消费群体对葡萄酒消费的基本情况有极显著差异,公务员消费群综合评分最高,为11.06,随后依次为企业员工、教师、其他、学生和个体,各消费群体的综合评分为9.78,属低水平;97.65%的消费者都饮用过葡萄酒,对葡萄酒的喜爱程度最高的是教师群体;葡萄酒饮用频率最高的是个体群体,平均每个消费者饮用葡萄酒的目的至少有2个;每个消费者购买葡萄酒的考虑因素至少有2项,其考虑最多的因素是价格和质量;54.35%的消费者会留意葡萄酒的相关信息,97.18%的消费者支持国产葡萄酒。
[Abstract]:The basic situation of wine consumption of consumers in Yantai city was investigated and analyzed by questionnaire and scoring method. The results showed that there were significant differences in the basic situation of wine consumption among different consumer groups. The comprehensive score of civil servants was the highest (11.06), followed by enterprise employees, teachers, other students and individuals. The comprehensive score of each consumer group was 9.78, which was a low level of 97.65% of the consumers who had consumed wine, the teacher group had the highest affection for wine, and the individual group had the highest frequency of wine consumption. On average, there are at least two purposes for each consumer to drink wine; at least two considerations for each consumer to buy wine, The most important factor to consider is that 54.35% of consumers will pay attention to the information about wine. 97.18% of consumers support domestic wine.
【作者单位】：中国农业大学烟台研究院;
【基金】：烟台市社会科学规划研究项目(2012-PT-02)
【分类号】：F426.82

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