LPXD股份有限公司发展战略研究

发布时间：2018-04-27 07:03

本文选题：有色金属 + 发展战略　；参考：《昆明理工大学》2013年硕士论文

【摘要】：在市场经济条件下,企业是一个开放的系统,企业只有时刻把握其赖以生存的外部环境,并深刻了解自己的内部环境,做到趋利避害,扬长避短,制定着眼未来的发展战略,才能使企业在竞争日趋激烈的今天,永远立于不败之地。本文首先在对国内外经营战略管理理论进行系统的理论综述,在此基础上,分析企业的外部环境,运用PEST分析法和波特五力分析模型对LPXD股份有限公司的外部环境,行业竞争状况及其所带来的机会与威胁进行了分析。然后对企业内部进行了深入的分析,明确了企业的优势和劣势。在以上分析的基础上,采用了SWOT分析方法得出LPXD股份有限公司的发展战略方案,提出了相应的发展战略是：提升产品核心竞争力；实现企业技术与信息化管理的核心能力；形成文化竞争力,并制定了LPXD公司的发展战略目标。最后围绕企业的发展战略提出了实施重点措施：通过加强供应链、成本和质量管理,提升产品核心竞争力,通过构建知识管理体系,实现技术与信息化管理的核心能力。通过创新管理机制,加强人力管理,形成文化竞争力。
[Abstract]:Under the condition of market economy, enterprises are an open system. Enterprises can only grasp the external environment on which they live at all times, deeply understand their internal environment, seek advantages and avoid disadvantages, exploit their strengths and circumvent their weaknesses, and formulate a future-oriented development strategy. In order to make the enterprise in the increasingly fierce competition today, always in an invincible position. In this paper, first of all, the theory of management strategy management at home and abroad is systematically summarized, and on this basis, the external environment of the enterprise is analyzed, and the external environment of LPXD Co., Ltd is analyzed by using the PEST analysis method and Porter's five-force analysis model. Industry competition and its opportunities and threats are analyzed. Then the internal analysis of the enterprise, clear the strengths and weaknesses of the enterprise. On the basis of the above analysis, the development strategy of LPXD Co., Ltd. Is obtained by using SWOT analysis method, and the corresponding development strategy is put forward as follows: to enhance the core competitiveness of products, to realize the core competence of enterprise technology and information management; To form the cultural competitiveness, and to formulate the development of LPXD strategic objectives. Finally, some key measures are put forward around the development strategy of the enterprise: strengthening the supply chain, cost and quality management, enhancing the core competitiveness of products, and realizing the core competence of technology and information management through constructing the knowledge management system. Through the innovation management mechanism, strengthens the manpower management, forms the cultural competitive power.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.32;F272

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