巨化股份公司氟制冷剂业务竞争战略研究

发布时间：2018-04-30 05:35

本文选题：巨化股份有限公司 + 氟制冷剂业务　；参考：《湖南大学》2013年硕士论文

【摘要】：随着信息技术在商业活动中的广泛运用；企业产品开发能力的增强，同质化日趋严重；消费者需求向个性化、差异化升级的趋势；宏观经济环境波动日渐无规律性。为了能使企业在当前的竞争激烈和未来的不确定性竞争市场中，，找到一条引领企业发展方向的光明之路，从众多竞争者中脱颖而出，企业的战略管理及规划就显得必不可少。本论文以，后经济危机时代与“十二五”国家产业政策出台；巨化股份有限公司现状及未来愿景的需要；国际环保公约及可持续发展的要求。三大背景为基础，研究巨化股份有限公司的氟制冷剂业务的竞争战略问题。通过对宏观外部环环境分析，中观外部竞争环境分析，公司的微观内部环境要素分析。再通过SWOT工具和战略钟模型工具综合验证，确定巨化股份公司氟制冷剂业务的竞争战略为差异化战略，并明确其差异化竞争战略的产品差异化、服务差异化、市场差异化等三大具体内容。强调了两大实施策略：优化公司内部资源及能力和强化公司外部竞争多样性。利用研发优势，实现产品的差异；利用品牌优势，实现服务的差异；利用研发和财务优势，实现市场的差异。通过具体的竞争战略实施策略，如优化公司内部资源及能力、强化公司外部竞争多样性等。明确具体实施内容，如人才资源建设、财务保障建设、生产运作的柔性建设、市场营销及国际化经营、企业文化与品牌建设、研发及技术创新等。充分利用各种资源要素、管理理念实现公司氟制冷剂业务的差异化竞争战略目标。
[Abstract]:With the extensive use of information technology in commercial activities, the enhancement of enterprise product development ability, the homogeneity is becoming more and more serious, the consumer demand becomes individualized, the trend of differentiation and upgrading; the fluctuation of macroeconomic environment is becoming more and more irregular. In order to make the enterprise find a bright way to lead the development direction of the enterprise in the current fierce competition and uncertain competition market in the future, and stand out from many competitors, the strategic management and planning of the enterprise is essential. In this paper, the post-economic crisis era and the "12th Five-Year Plan" national industrial policy issued; the status quo and future vision of Juhua Co., Ltd. needs; international environmental protection conventions and the requirements of sustainable development. On the basis of three backgrounds, this paper studies the competition strategy of fluorine refrigerant business in Juhua Co., Ltd. Through the macro external environment analysis, the meso external competition environment analysis, the company's micro internal environmental elements analysis. Then through the comprehensive verification of SWOT tools and strategic clock model tools, the paper determines that the competition strategy of fluorine refrigerant business is differentiation strategy, and clarifies the product differentiation and service differentiation of its differentiated competition strategy. Market differentiation and other three specific content. Two implementation strategies are emphasized: to optimize the internal resources and capabilities of the company and to enhance the diversity of external competition. Using R & D advantages to achieve product differences; using brand advantages to achieve service differences; using R & D and financial advantages to achieve market differences. Through the implementation of specific competitive strategies, such as optimizing the company's internal resources and capabilities, strengthening the diversity of external competition and so on. Specific implementation contents such as human resource construction, financial security construction, flexible construction of production and operation, marketing and international management, corporate culture and brand building, R & D and technological innovation, etc. Make full use of all kinds of resource factors and realize the strategic goal of the differentiated competition of the company's fluorine refrigerant business.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72;F273

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