A公司煤炭线上交易业务发展战略研究

发布时间：2018-05-01 09:36

本文选题：煤炭企业 + 线上交易　；参考：《上海交通大学》2015年硕士论文

【摘要】：煤炭作为我国的首要供能能源,在经历了黄金十年的发展之后,如今正面临着能源行业改革、能源使用格局变迁以及信息化时代的巨大冲击,煤炭行业遭遇发展瓶颈,煤炭产能过剩、煤炭价格持续走低、社会生产生活逐渐转向清洁、高效的新能源,这些因素使得我国众多煤炭企业尤其是中小型的煤炭企业的市场空间和利润空间持续收缩,企业面临生存压力。在严峻的发展背景下,利用互联网+传统行业的发展模式成为新的出路,煤炭电商开始兴起。如何我国煤炭企业适应新的发展趋势,更好地开展电子商务业务,实现企业经营方式与盈利模式的转型成为重要的课题。促进煤炭行业的信息化对于行业能否成功转型、实现发展突破至关重要。本文以A煤炭经营公司为特定研究对象,旨在通过对具有代表意义的A公司外部环境和内部条件的分析,为我国众多煤炭企业规划电子商务发展战略提供一些有益思路,以提高企业转型决策的有效性,从而帮助企业更好地开展线上交易业务,转经营困境为发展先机。
[Abstract]:Coal, as the primary energy supply in China, is facing the reform of the energy industry, the change of energy use pattern and the tremendous impact of the information age, after a golden decade of development, the coal industry has encountered a bottleneck of development. Coal overcapacity, coal prices continue to decline, social production and life gradually turn to clean and efficient new energy, these factors make the market space and profit space of many coal enterprises, especially small and medium-sized coal enterprises, continue to shrink. Enterprises are under pressure to survive. Under the severe development background, the development mode of the traditional Internet industry becomes a new way out, and the coal e-commerce begins to rise. How to adapt China's coal enterprises to the new development trend, to better develop e-commerce business, and to realize the transformation of enterprise management mode and profit mode has become an important subject. It is very important to promote the informatization of coal industry to transform the industry successfully and realize the breakthrough of development. This article takes A coal management company as the specific research object, aims to provide some useful ideas for many coal enterprises in our country to plan the development strategy of electronic commerce through the analysis of the external environment and internal conditions of A company, which is of representative significance. In order to improve the effectiveness of enterprise transformation decision, so as to help enterprises to better carry out online trading business, and turn the predicament of management into the development of the first opportunity.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F426.21

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