飞利浦公司工程照明产品营销战略研究

发布时间：2018-05-01 21:05

本文选题：工程照明产品 + LED照明　；参考：《黑龙江大学》2013年硕士论文

【摘要】：全球能源危机的今天，，照明消耗能源约占世界总能耗25%左右，LED照明产品降低了照明能耗的比例。2011年，国家发改委将LED照明纳入国家节能计划，照明产业正由传统照明向LED节能照明转型，照明工程市场充满了机遇和挑战。企业如何在这次转型中占据大量工程照明的市场份额，重新塑造企业形象，成为工程照明产品生产企业面临的一个问题。本文以飞利浦公司工程照明产品为研究对象，在专业性极强、复杂多变的照明工程领域中，对其进行SWOT分析，完善了飞利浦公司工程照明产品的营销战略，为其他工程照明产品生产企业制定营销战略提供了借鉴和参考，阐述了营销战略的重要性。
[Abstract]:At a time of global energy crisis, lighting consumption accounts for about 25 percent of the world's total energy consumption. In 2011, the National Development and Reform Commission incorporated LED lighting into its national energy saving plan. Lighting industry is transforming from traditional lighting to LED energy-saving lighting. Lighting engineering market is full of opportunities and challenges. How to occupy a large number of market share of engineering lighting in this transformation and remodel the image of the enterprise has become a problem faced by engineering lighting production enterprises. In this paper, Philips engineering lighting products as the research object, in the highly professional, complex and changeable lighting engineering field, the SWOT analysis, improve the Philips engineering lighting products marketing strategy, It provides reference and reference for other engineering lighting production enterprises to formulate marketing strategy, and expounds the importance of marketing strategy.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F416.6

【参考文献】