黑龙江省绿色食品出口贸易发展研究

发布时间：2018-05-03 03:42

本文选题：绿色食品 + 出口贸易　；参考：《哈尔滨商业大学》2013年硕士论文

【摘要】：近年来,随着人们生活水平的提高和环保意识的增强,世界各国对食品的要求越来越高,这也符合了人们自身的利益,而绿色食品的产生在一定程度上满足了人们追求健康长寿和保护环境资源的双重目的。在国内,随着农业和整个国民经济的发展,居民生活水平的逐步提高,食品消费已由温饱型向质量型转变,人们都希望能消费绿色食品。而在国外,绿色食品的消费是早已经是世界食品消费结构变化的大趋势。但是对于绿色食品而言,国际市场消费的扩大并不意味着有好的市场机遇。在国际上,绿色壁垒的的出现成为了影响我国绿色食品的出口的主要因素。而在国内,一些中国绿色食品出口企业缺乏国际营销的观念和对国际市场的有效分析,导致了出口产品结构失衡和出口市场份额下降。黑龙江省作为绿色食品生产大省,相对一些省份有天然的比较优势,在新形势下必须抓住贸易机会、不断提高绿色食品质量、把握绿色食品的国外销售渠道、准确自己的国际市场定位,从而增加绿色食品的市场开拓能力。出口贸易的发展可以增加农民收入和提升农业区域的规模,这也促进了黑龙江省经济的可持续发展。首先,介绍了本文的写作背景、研究意义和目的、国内外绿色食品的研究现状、以及本论文的研究方法和内容；第二章简单介绍了无公害食品、绿色食品、有机食品三者的区别和联系,并论述了绿色食品出口贸易的基本理论,这些理论为全文的写作奠定了理论基础；第三章分析了黑龙江省绿色食品出口贸易发展的现状,就现状提出了绿色食品发展尤其是出口贸易中存在的一些问题,并自足于省情、地理位置等因素,叙述了黑龙江省发展绿色食品所具有的优势；第四章主要分析了影响黑龙江省绿色食品出口贸易发展的因素,从内部和外部两个因素考虑了对绿色食品贸易的影响。在出口时,企业要综合考虑这些影响因素对出口贸易的影响；第五章是实证分析,绿色食品出口的影响因素很多,本章是选取几个可量化的变量,进行回归分析,得出的结果是：中级职称以上的员工、企业国内贷款、城镇居民人均可支配收入、对俄出口额和人民币汇率对绿色食品出口的影响是正向的,其中的中级职称以上的员工、企业国内贷款和人民币汇率水平对自变量的影响是比较显著的,相关系数比较大。本文通过对绿色食品出口贸易现状、存在问题及影响因素的分析,在第六章中从政府和企业两个方面提出了促进黑龙江省绿色食品出口的措施。政府方面的对策主要有：政府层面多加接触,正确更多的贸易机会、完善绿色食品质量安全和管理体系、完善农产品流通体系、出台更多鼓励出口的措施、利用优惠政策扶持龙头企业等。企业方面的应对措施主要是加大绿色食品品牌建设、明确市场定位、加强企业的影响工作以及通过企业间的合作竞争向国际化方向发展。
[Abstract]:In recent years, with the improvement of people's living standards and the enhancement of environmental awareness, the demand for food is becoming higher and higher all over the world. This is also in line with people's own interests. The production of green food has met the dual purpose of pursuing health and longevity and protecting environmental resources to a certain extent. In China, with agriculture and the whole nation. The development of the economy, the gradual improvement of the living standard of the residents, the food consumption has changed from the type of food and clothing to the quality type, and people hope to consume the green food. In foreign countries, the consumption of green food is a big trend in the change of the world food consumption structure. But for the green food, the expansion of the consumption of the international market does not mean that There are good market opportunities. In the world, the emergence of green barriers has become the main factor affecting the export of green food in China. In China, some Chinese green food exporters lack the concept of international marketing and the effective analysis of the international market, resulting in the imbalance of export product structure and the decline of the share of export market. Heilongjiang As a major province of green food production, the province has natural comparative advantages over some provinces. In the new situation, it is necessary to seize trade opportunities, improve the quality of green food, grasp the foreign marketing channels of green food, accurately locate its own international market, and increase the market development ability of green food products. The development of export trade can be increased. Increasing farmers' income and raising the scale of agricultural areas also promoted the sustainable development of Heilongjiang's economy.
First, it introduces the writing background, significance and purpose of the study, the present research status of green food at home and abroad, and the research methods and contents of this paper. The second chapter briefly introduces the difference and connection between the three kinds of pollution-free food, green food and organic food, and discusses the basic theory of green food export trade. These theories are the whole theory. The third chapter analyzes the present situation of the development of the export trade of green food in Heilongjiang Province, and puts forward some problems in the development of green food, especially in the export trade, and describes the advantages of the development of green food in Heilongjiang Province, and the advantages of the development of green food in Heilongjiang Province. This paper mainly analyzes the factors that affect the development of green food export trade in Heilongjiang province. The influence on the green food trade is considered from two internal and external factors. In the export, the enterprises should consider the impact of these factors on the export trade. The fifth chapter is an empirical analysis. There are many factors affecting the export of green food. This chapter is the choice of this chapter. Several quantifiable variables are taken to carry out the regression analysis. The results are as follows: the employees of the intermediate titles above, the domestic loans of the enterprises, the per capita disposable income of the urban residents, and the positive impact on the export of green food by the export amount and the exchange rate of the RMB, among which the employees above the intermediate level, the domestic loan of the enterprise and the exchange rate of the RMB The influence of the level on the independent variable is quite significant, and the correlation coefficient is relatively large.
Through the analysis of the current situation of the export trade of green food, the analysis of the existing problems and the influencing factors, in the sixth chapter, the measures to promote the export of green food in Heilongjiang province are put forward from two aspects of the government and the enterprises. The government's countermeasures are mainly as follows: the government level is more contact, more right trade opportunities are right, and the quality and safety of green food is perfected. And management system, improve the circulation system of agricultural products, introduce more measures to encourage export, use preferential policies to support leading enterprises, and so on. The main measures to deal with the enterprises are to increase the brand construction of green food, make clear the market position, strengthen the work of the enterprise and develop the international direction through the cooperation and competition among enterprises.

【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752.62;F426.82

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