基于企业战略联盟构想的中国自主品牌汽车发展战略研究

发布时间：2018-05-05 13:05

本文选题：自主品牌汽车 + 企业战略联盟　；参考：《渤海大学》2013年硕士论文

【摘要】：经过多年的发展，汽车工业已成为中国国民经济发展的支柱产业。汽车界资深专家陈光祖认为，近五年来，汽车工业由高速发展到相对稳定发展阶段，竞争愈发激烈，汽车企业的战略调整是最为突出的特点。如何使我国汽车工业由产业大国向产业强国发展，这就对我国自主品牌汽车企业的发展提出了新的要求。目前我国汽车市场需求潜力巨大。随着我国加入WTO，国际汽车跨国集团纷纷进驻中国市场，使我国自主品牌汽车企业直接面对跨国集团的强烈冲击。与跨国集团相比，尤其是相对于世界汽车工业“6+4”的行业巨头而言，中国自主品牌汽车在核心技术、产品质量以及利润等方面的差距还非常之大。面对这样的竞争格局，我国自主品牌汽车企业必须要重新调整发展战略，寻求合作双赢，实现整体突破——构建我国自主品牌汽车企业战略联盟，制定体现这一构想的职能战略。本文首先回顾了国内外学者关于战略管理理论、自主品牌汽车发展战略、汽车企业构建战略联盟的相关研究；其次，分析中国汽车工业发展的现状，指出中国自主品牌汽车存在的问题，深入研究中国自主品牌汽车企业的战略环境，包括宏观环境、行业环境、内部资源，经过归纳总结，提出SWOT矩阵；进而利用定量计划矩阵(QSPM)进行定量分析，探讨战略联盟与竞争战略的选择，从战略联盟理论与中国自主品牌汽车发展实际的结合上，说明企业战略联盟是中国自主品牌汽车发展的必然选择，，以及中国自主品牌汽车企业构建战略联盟的优势、可选形式以及必要条件；然后，基于企业战略联盟构想，提出适合中国自主品牌汽车企业发展的五个职能战略战略。最后，总结出三个研究结论，并指出本研究中存在的不足和研究展望。
[Abstract]:After years of development, the automobile industry has become the pillar industry of China's national economic development. Chen Guangzu, a senior expert in automobile industry, believes that in the past five years, the automobile industry has developed from high speed to relatively stable development stage, and the competition is becoming more and more fierce, and the strategic adjustment of automobile enterprises is the most prominent feature. How to make the automobile industry of our country develop from a big industrial country to an industrial power puts forward new requirements for the development of our country's independent brand automobile enterprises. At present our country automobile market demand potential is enormous. With China's entry into the WTO, international automobile multinational groups have entered the Chinese market, which makes our own brand automobile enterprises directly face the strong impact of transnational groups. Compared with multinational groups, especially compared with the "64" industry giants in the world automobile industry, the gap between China's own brand cars in core technology, product quality and profit is still very big. In the face of such a competitive pattern, our country's independent brand automobile enterprises must readjust their development strategy, seek win-win cooperation, and achieve the overall breakthrough-to build the strategic alliance of our independent brand automobile enterprises. Develop functional strategies that reflect this vision. This paper first reviews the domestic and foreign scholars on the theory of strategic management, independent brand automobile development strategy, automobile enterprises to build strategic alliances, secondly, analysis of the status quo of the development of China's automotive industry, This paper points out the problems existing in China's independent brand automobile, deeply studies the strategic environment of China's independent brand automobile enterprises, including macro environment, industry environment, internal resources, and puts forward the SWOT matrix after summing up. Then the quantitative planning matrix QSPM is used for quantitative analysis, and the choice of strategic alliance and competitive strategy is discussed, which combines the theory of strategic alliance with the development practice of China's independent brand automobile. It shows that the strategic alliance is the inevitable choice for the development of China's independent brand automobile, and the advantages, optional forms and necessary conditions for the establishment of the strategic alliance of the independent brand automobile enterprises in China, then, based on the concept of the strategic alliance of the enterprise, Five functional strategies suitable for the development of Chinese independent brand automobile enterprises are put forward. Finally, three conclusions are summarized, and the shortcomings and prospects of this study are pointed out.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

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