家电行业供销合作关系稳定性影响因素研究

发布时间：2018-05-08 03:03

本文选题：合作关系稳定性 + 环境不确定性　；参考：《南京工业大学》2013年硕士论文

【摘要】：经济全球化导致企业间的竞争愈演愈烈，由单纯的企业个体间的竞争演变为企业合作关系间的竞争。因此，，在瞬息万变的市场竞争形势下，企业迫切需要通过加强供销双方间的合作，整合双方企业现有资源并使资源价值最大化，以达到提升企业自身竞争力的目的。本文以供销合作关系稳定性为因变量，结合国内外对供销合作关系稳定性的研究成果，整理出现有研究认为的影响供销合作关系稳定性的六个关键因素。在对这六个因素进行分析的基础上，就其中的环境不确定性、依赖不对称性、关系专用性资产及公平感知做进一步的研究。以往研究中，有学者将四个因素单独作为自变量进行研究，本文将这四个因素一起作为自变量，衡量四个因素对供销合作关系稳定性的影响及影响程度。本文在相关文献梳理的基础上得出本文的假设并通过问卷调查进行实证研究。本文以销售商作为研究对象，回收有效问卷153份，借助SPSS软件对样本数据进行描述性统计分析、信度分析、效度分析、相关分析、回归分析及假设检验后，研究结果表明：（1）销售商依赖对供销合作关系稳定性具有负向影响；（2）制造商依赖对供销合作关系稳定性具有正向影响。（3）销售商关系专用性资产对供销合作关系稳定性具有正向影响；（4）销售商公平感知对供销合作关系稳定性具有正向影响；（5）销售商程序公平感知对供销合作关系稳定性具有正向影响；（6）销售商分配公平感知对供销合作关系稳定性具有正向影响；（7）销售商程序公平感知比分配公平感知对供销合作关系稳定性具有更显著的正向影响。但是，环境不确定性和制造商关系专用性资产对供销合作关系稳定性影响的假设未能通过检验，文章对可能的原因给予了解释。文章最后根据实证分析的结果，提出了相应的建议，希望能为维持供销合作关系稳定性提供一定的参考。
[Abstract]:Economic globalization leads to more and more competition among enterprises, from the competition between individual enterprises to the competition between enterprises. Therefore, under the rapidly changing market competition situation, enterprises urgently need to strengthen the cooperation between supply and marketing, integrate the existing resources and maximize the value of resources, in order to enhance the competitiveness of enterprises. Taking the stability of supply and marketing cooperation as dependent variable and combining the domestic and foreign research results on the stability of supply and marketing cooperation, this paper collates the six key factors that have been considered to affect the stability of supply and marketing cooperation. Based on the analysis of these six factors, the environmental uncertainty, dependence asymmetry, relationship specific assets and equity perception are further studied. In the previous studies, some scholars studied the four factors as independent variables, and the four factors were taken as independent variables together to measure the influence and degree of the four factors on the stability of supply and marketing cooperation relationship. On the basis of literature review, this paper draws the hypothesis of this paper and carries on the empirical research through questionnaire. In this paper, a total of 153 valid questionnaires were collected from vendors, and the descriptive statistical analysis, reliability analysis, validity analysis, correlation analysis, regression analysis and hypothesis test were used to analyze the sample data with the help of SPSS software. The results showed that: (1) seller dependence has a negative effect on the stability of the relationship between supply and marketing; Manufacturer dependence has a positive effect on the stability of supply and marketing relationship. (3) the special assets of vendor relationship have a positive effect on the stability of the relationship of supply and marketing cooperation; (4) the seller's perception of fairness has a positive effect on the stability of the relationship between supply and marketing; (5) the perception of vendor procedure fairness has a positive effect on the stability of the relationship between supply and marketing; (6) the perception of distribution fairness has a positive effect on the stability of the relationship between supply and marketing; 7) the perceived fairness of vendor procedure has a more significant positive effect on the stability of supply and marketing cooperation than the perception of distributive fairness. However, the hypothesis of environmental uncertainty and the influence of manufacturer relationship specific assets on the stability of supply and marketing cooperation has not passed the test, and the possible reasons are explained in this paper. Finally, according to the results of empirical analysis, the paper puts forward the corresponding suggestions, hoping to provide a certain reference for maintaining the stability of the relationship between supply and marketing.
【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6

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