C公司并购SZZ投资项目研究

发布时间：2018-05-09 13:07

本文选题：资产并购 + 价值评估　；参考：《西南交通大学》2013年硕士论文

【摘要】：资产并购对全球经济发展的影响愈来愈大,各国政府及企业对资产并购也越来越重视。但资产并购是一把双刃剑：成功的并购往往能够使企业实现跳跃性的快速增长,而资产并购失败不但不能实现自身的高速发展,很多时候也会使企业陷入困境。如何才能实现成功并购,首先关键是要做好目标企业的价值评估,其次要综合考虑其他相关因素对资产并购的因素,然后针对这些影响因素,制定出切实可以的应对措施,才能确保成功并购。本文首先通过重点介绍了有关企业资产并购以及企业价值评估的相关理论,接着以C公司并购SZZ投资项目为例,就公司并购动因分别从市场需求、管理需求、技术需求及资源需求等四个方面进行了阐述,然后运用资产价值评估法、现金流量贴现法和市场比较法等三种价值评估方法对SZZ投资项目进行价值评估,并结合C公司的并购策略展开分析,总结了各种方法的优缺点及其适用范围,选择出了适合SZZ公司自身特点的企业价值评估方法。最后,为保障C公司并购SZZ投资项目成功实施,分别从法律环境、纳税筹划、战略协同机制建立、目标企业文化融合等多个方面影响因素进行了分析,并结合实际情况,提出了具体的保障措施。本文依据资产并购和价值评估的相关理论知识,结合并购企业的并购动因,运用价值评估的方法,对目标企业展开价值评估和分析研究,针对企业并购的影响因素,提出了企业并购顺利实施的保障措施。希望这一对C公司并购SZZ投资项目研究,能为类似企业的并购顺利实施提供一定的参考和借鉴作用。
[Abstract]:Asset mergers and acquisitions have more and more influence on global economic development, and governments and enterprises of various countries have also attached more and more importance to asset mergers and acquisitions. But asset merger and acquisition is a double-edged sword: successful mergers and acquisitions can often make enterprises achieve rapid growth leaps and bounds, and the failure of asset mergers and acquisitions not only can not achieve their own high-speed development, but also make enterprises fall into difficulties. How to achieve a successful merger and acquisition, the first key is to do a good job of the value evaluation of the target enterprise, second, we must consider the other relevant factors to the asset merger and acquisition factors, and then to these factors, to formulate a practical response measures, To ensure a successful acquisition. This paper firstly introduces the related theories of enterprise asset merger and acquisition and enterprise value evaluation, then taking C company M & A SZZ investment project as an example, analyzes the motivation of M & A from market demand and management demand, respectively. Four aspects of technical requirements and resource requirements are expounded, and then three valuation methods, namely, asset value evaluation, cash flow discount method and market comparison method, are used to evaluate the value of SZZ investment projects. Combined with the M & A strategy of C Company, this paper summarizes the advantages and disadvantages of various methods and their scope of application, and selects the enterprise value evaluation method suitable for SZZ Company's own characteristics. Finally, in order to ensure the successful implementation of M & A SZZ investment project of C Company, this paper analyzes the influencing factors from the aspects of legal environment, tax planning, establishment of strategic coordination mechanism, integration of target corporate culture and so on, and combines with the actual situation. Specific safeguard measures are put forward. Based on the theoretical knowledge of asset M & A and value evaluation, combined with the M & A motivation of M & A enterprises, this paper uses the method of value evaluation to carry out value evaluation and analysis to the target enterprises, aiming at the influencing factors of M & A. This paper puts forward the guarantee measures for the smooth implementation of M & A. It is hoped that the research on C company M & A SZZ investment project can provide some reference and reference for the successful implementation of M & A of similar enterprises.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6;F271;F426.92

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