基于核心竞争力的合肥荣事达三洋企业文化建设研究

发布时间：2018-05-13 17:33

本文选题：企业文化 + 核心竞争力　；参考：《合肥工业大学》2013年硕士论文

【摘要】：当今市场竞争已从产品竞争、人才竞争上升到了文化竞争。谁先培育出优秀的企业文化，谁就占据了未来市场的竞争优势。合肥荣事达三洋从成立至今，已有18年历史，具有深厚的文化底蕴。公司从2008年开始进入高速发展期，取得了很多可喜的成绩，但公司内部也存在很多的管理问题。公司必需找到一种解决问题的新方法，，以增强公司凝聚力、调动员工积极性和增强部门合作意识。因而，合肥荣事达三洋企业文化建设是可行、也是必须的。本文通过文献资料研究、问卷调研的方式，从文化内容层面和文化功能层面两个方面分析了基于核心竞争力的合肥荣事达三洋企业文化建设现状、存在的问题、现有文化的特点、问题存在的原因。随后，本文通过标杆管理理论，选取了适当的标杆企业，借鉴了标杆企业的企业文化建设的成功经验。最后，本文提出了基于核心竞争力的合肥荣事达三洋企业文化建设的对策建议。本文对策建议从企业文化提炼和落地两方面提出，给企业文化的实际操作提供了参考性的建议，增强了企业文化对企业核心竞争力培育和提升的实际作用。
[Abstract]:Nowadays, the market competition has gone from product competition and talent competition to cultural competition. Who first cultivates the outstanding enterprise culture, who has occupied the future market competition superiority. Hefei Rongshida Sanyo has a history of 18 years since its founding, with profound cultural heritage. Since 2008, the company has entered a period of rapid development, and has made many gratifying achievements, but there are also a lot of management problems within the company. Companies need to find a new way to solve problems to enhance corporate cohesion, motivation and awareness of departmental cooperation. Therefore, Hefei Rongshida Sanyo enterprise culture construction is feasible, is also necessary. Through literature research and questionnaire investigation, this paper analyzes the present situation and problems of enterprise culture construction of Rongshida Sanyo based on core competence from two aspects of cultural content and cultural function. The characteristics of the existing culture and the causes of the problems. Then, through benchmarking management theory, this paper selects appropriate benchmarking enterprises, and draws lessons from the successful experience of enterprise culture construction of benchmarking enterprises. Finally, this paper puts forward the countermeasures and suggestions on the construction of enterprise culture of Rongshida Sanyo in Hefei based on core competence. The countermeasures and suggestions in this paper are put forward from the aspects of refining and landing of enterprise culture, which provide reference suggestions for the practical operation of enterprise culture, and enhance the practical function of corporate culture in fostering and promoting the core competitiveness of enterprises.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F426.6

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