内蒙古大唐药业有限公司中蒙药战略研究

发布时间：2018-05-14 22:43

本文选题：内蒙古 + 大唐药业　；参考：《内蒙古大学》2013年硕士论文

【摘要】：随着中国在世界地位的不断提升,传统中成药行业也越来越受到广泛的关注,而积淀深厚的传统民族制药更是值得挖掘的宝藏。本文中笔者查阅了大量的民族药地区资料,同时结合自身多年在制药企业丰富的实践经验,分析了国内制药行业及民族药企业的发展特点,内蒙古大唐药业有限公司的经营现状,对大唐药业的企业发展战略进行了有针对性的研究,提出了以道地中蒙药作为大唐药业战略发展方向,重新梳理并扩张“道地中蒙药”的上下游产业链条。首先,对制药行业环境进行了分析,重点是国内民族药行业环境,象藏药和苗药的发展特点及现状,内蒙古民族蒙医药与其他民族药的差距、现状及政府的规划与政策性支持。其次,对内蒙古大唐药业有限公司历史及经营现状进行了分析,通过主打产品与非主打产品的详细分析,利用波特五力的分析工具,发现了企业在发展过程中所存在的最大问题是战略方向不明确。再次,通过对中蒙药前景分析和同行业经验分享,运用SWOT等分析工具,得出了内蒙古大唐药业有限公司“道地中蒙药”产业链发展的战略选择。最后,对企业新的发展战略的实施做了详细的说明,同时对保障措施进行了相应的分析。牵头成立了国际蒙医药研究院,重启了百年老字号品牌,推出了焕然一新的产品,整合多个药材种植基地,规划道地中蒙药的研究与规模化种植,收集、整理道地中蒙药药材标本,建立科普试验田、标本馆、中试车间,确保了企业战略落地。
[Abstract]:With the continuous improvement of China's status in the world, the traditional Chinese patent medicine industry has been paid more and more attention, and the deep accumulation of traditional national medicine is a treasure worth digging. In this paper, the author consulted a large number of local data on ethnic medicine, and analyzed the development characteristics of domestic pharmaceutical industry and national pharmaceutical enterprises in combination with their rich practical experience in pharmaceutical enterprises for many years. The present operating situation of Inner Mongolia Datang Pharmaceutical Co., Ltd., has carried on the pertinence research to the Datang Pharmaceutical Company's enterprise development strategy, has proposed to take the native Chinese and Mongolian medicine as the Datang pharmaceutical industry strategic development direction, Rearrange and expand the upstream and downstream industrial chain of "Middle Mongolian Medicine". First of all, it analyzes the pharmaceutical industry environment, focusing on the domestic national medicine industry environment, such as Tibetan medicine and seedling medicine development characteristics and status quo, the gap between Mongolian medicine and other ethnic medicine in Inner Mongolia, the current situation and government planning and policy support. Secondly, the paper analyzes the history and management status of Inner Mongolia Datang Pharmaceutical Co., Ltd., through the detailed analysis of main and non-main products, using the analysis tools of Porter's five forces. It is found that the biggest problem in the development of enterprises is that the strategic direction is not clear. Thirdly, by analyzing the prospect of Sino-Mongolian medicine and sharing the experience of the same industry, and using SWOT and other analysis tools, the paper draws the strategic choice of the development of the industry chain of Inner Mongolia Datang Pharmaceutical Co., Ltd. Finally, the implementation of the new development strategy of the enterprise is explained in detail, and the corresponding analysis of the safeguard measures is made. Leading the establishment of the International Mongolian Medicine Research Institute, restarting the century-old brand name, launching a brand new product, integrating several medicinal plants, planning research and large-scale cultivation of traditional Mongolian medicine, and collecting, Sorting out the Chinese and Mongolian medicine samples, establishing the popular science field, the herbarium, the pilot workshop, to ensure the landing of the enterprise strategy.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72;F272

【共引文献】