Z公司智能手机新产品项目管理研究

发布时间：2018-05-17 09:30

本文选题：项目管理 + 项目可行性　；参考：《中南大学》2013年硕士论文

【摘要】：摘要：当前移动终端产品竞争日益加剧,移动终端企业面临新产品开发、技术创新、产品产业化升级,根据客户需求的多样化及个性化定制产品,以及对产品交货期更短、质量更高和成本更低的等要求。移动终端企业所面临的这些要求使企业生产和业务活动流程的传统管理模式受到了极大挑战,而这些业务的变化恰恰符合一次性、独特性、目标明确性的项目特性。因此我们将移动终端企业中各种一次性、独特性任务视为项目,引入现代项目管理的技术、方法和手段对其进行项目管理,以实现对制造企业中的各项活动高效地进行计划、组织、协调和控制,最终实现企业的经营目标。本文通过对Z公司的智能手机新产品管理现状进行分析,以项目管理理论的系统方法作为指导,对Z公司的智能手机新产品项目管理实践进行研究,旨在为解决Z企业智能手机新产品项目管理存在的问题提供有益的启示和有价值的参考。图21幅,表22个,参考文献50篇。
[Abstract]:Absrtact: with the increasing competition of mobile terminal products, mobile terminal enterprises are faced with new product development, technological innovation, product industrialization upgrade, customization of products according to customers' needs, and shorter delivery time of products. Higher quality and lower cost requirements. These requirements of mobile terminal enterprises make the traditional management mode of enterprise production and business activity process face great challenge, and the changes of these services are in line with the project characteristics of one-off, uniqueness and clear objectives. Therefore, we regard all kinds of one-off and unique tasks in mobile terminal enterprises as projects, and introduce modern project management technology, methods and means to carry out project management, so as to achieve efficient planning of activities in manufacturing enterprises. Organize, coordinate and control, and ultimately achieve the business objectives of the enterprise. In this paper, through the analysis of the current situation of the new product management of smart phone in Z Company, and guided by the systematic method of the project management theory, this paper studies the project management practice of the new product of the smart phone in Z Company. The purpose of this paper is to provide useful enlightenment and valuable reference for solving the problems existing in the project management of the new product of smart phone in Z enterprise. There are 21 pictures, 22 tables and 50 references.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.63

【参考文献】