食品制造业企业公民行为竞争力研究

发布时间：2018-05-21 14:02

本文选题：食品制造业 + 企业公民行为　；参考：《武汉理工大学》2013年硕士论文

【摘要】：2008年“三鹿”奶粉三聚氰胺事件的爆发,引发了社会公众对我国食品制造业产品安全危机的深入思考。当前,我国食品制造业产品质量安全存在非常大的问题,先有2003年的安徽阜阳奶粉事件,后有2008年的“三鹿”奶粉事件,再有2011年双汇“瘦肉精”事件和台湾塑化剂事件,以及层出不穷的地沟油、毒大米、死猪肉等食品质量安全问题。同时,由于我国食品安全事件的接连爆出,严重影响我国食品制造业的企业和产品形象,也使得国内消费者对我国食品制造业的产品失去了信心,转而将消费投到国外市场,如目前国内婴幼儿奶粉75%消费量来自于欧美,占新西兰奶粉总出口量的90%,这些都对我国食品制造企业的生存、发展及国际化竞争造成了严重影响。因此,我国食品制造企业应加强对企业公民行为的重视和投入,以此来重塑企业和产品形象,实现市场突围,取得市场竞争力的提升。本论文通过对国内外有关企业社会责任理论、企业慈善理论、企业公民行为理论、企业竞争力理论的归纳和梳理,以理论和实证相结合的手段进行研究和分析。首先,从理论上提出了企业公民行为竞争力的观点,并对其内涵、意义、作用和作用对象进行了详细论述。其次,从实证的角度,分别从企业公民经济行为、企业公民法律行为、企业公民道德行为、企业财务绩效、企业市场影响力这五个维度对企业公民行为竞争力进行观测和衡量,借助结构方程模型,提出并论证了企业公民行为对企业竞争力具有正向影响作用。最后,利用实证分析结论提出了我国食品制造业企业公民行为竞争力提升的对策和建议。本文以758个有效样本数据为依据,通过实证分析论证了：企业公民经济行为对企业财务绩效具有正向影响；企业公民法律行为对企业财务绩效具有正向影响；企业公民法律行为对企业市场影响力具有正向影响；企业公民道德行为对企业财务绩效具有正向影响；企业公民道德行为对企业市场影响力具有正向影响。总体来说,食品制造业企业公民行为的践行有利于提升企业竞争力,我国企业应以企业公民行为的有效实行为手段,通过企业和产品形象的提升、市场影响力的增加、消费者忠诚度和引导性的增强,进而实现企业市场竞争力的提升,甚至是国际竞争力的突破。
[Abstract]:The outbreak of "Sanlu" milk powder melamine incident in 2008 caused the public to think deeply about the food manufacturing product safety crisis in China. At present, there are very big problems in the quality and safety of food manufacturing products in our country. First, there were the incident of milk powder in Fuyang, Anhui Province in 2003, then the incident of "Sanlu" milk powder in 2008, and then the incident of "lean meat essence" in Shuanghui in 2011 and the incident of plasticizer in Taiwan. And incessant gutter oil, poisonous rice, dead pork and other food quality and safety issues. At the same time, as a result of the successive outbreak of food safety incidents in China, which seriously affected the enterprises and product image of the food manufacturing industry in our country, it also made domestic consumers lose confidence in the products of our food manufacturing industry and instead put their consumption into foreign markets. At present, 75% of domestic infant milk powder consumption comes from Europe and America, accounting for 90% of New Zealand's total milk powder export volume, which has a serious impact on the survival, development and international competition of Chinese food manufacturing enterprises. Therefore, food manufacturing enterprises in China should pay more attention to and invest in corporate citizenship behavior, so as to reshape the image of enterprises and products, achieve market breakthrough and enhance market competitiveness. This paper summarizes and combs the theories of corporate social responsibility, corporate philanthropy, corporate citizenship behavior and corporate competitiveness at home and abroad, and makes research and analysis by means of combining theory with demonstration. Firstly, the author puts forward the viewpoint of corporate civil behavior competitiveness theoretically, and discusses its connotation, significance, function and object in detail. Secondly, from the empirical point of view, from the corporate civil economic behavior, corporate civil legal behavior, corporate civic moral behavior, corporate financial performance, corporate market influence to observe and measure the competitiveness of corporate civil behavior. With the help of structural equation model, this paper puts forward and demonstrates the positive effect of corporate citizenship behavior on enterprise competitiveness. Finally, the author puts forward the countermeasures and suggestions to enhance the competitiveness of food manufacturing enterprises by empirical analysis. On the basis of 758 valid sample data, this paper proves that corporate citizen's economic behavior has positive influence on enterprise's financial performance, corporate citizen's legal behavior has positive influence on enterprise's financial performance, and enterprise's citizen's economic behavior has positive influence on enterprise's financial performance, and enterprise's citizen's legal behavior has positive influence on enterprise's financial performance. Corporate citizen legal behavior has positive influence on enterprise market influence; corporate citizen moral behavior has positive influence on enterprise financial performance; corporate citizen moral behavior has positive influence on enterprise market influence. In general, the practice of citizenship behavior in food manufacturing enterprises is conducive to enhancing the competitiveness of enterprises. Enterprises in China should take the effective implementation of corporate citizenship behavior as a means to enhance the image of enterprises and products and increase the market influence. The enhancement of consumer loyalty and guidance leads to the promotion of enterprise market competitiveness and even the breakthrough of international competitiveness.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82

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