YP汽车部件公司企业战略选择及对策研究

发布时间：2018-05-24 14:09

本文选题：企业战略 + 五力模型　；参考：《扬州大学》2015年硕士论文

【摘要】：随着经济的迅速增长以及我国相关政策条件的支持,我们国家已经步入了汽车普及的初步阶段,汽车消费将会在比较长的时间内保持快速增长,我们的汽车零部件产业面临着非常好的发展机会。本文利用企业发展战略方面的基本原理,在全世界经济整体化的以及我国经济发展的宏观背景下,着重阐述了企业制定正确的战略对一个企业发展尤为重要。本文还详细阐述了汽车塑料油箱的特点、发展方向,并就此针对扬州YP汽车部件公司进行了案例分析。在此过程中还运用了波特的五种力量模型和‘'SWOT"分析方法进一步研究了当前YP汽车部件公司(以下简称YP公司)的企业竞争力状况,通过对自身行业外部环境以及同行竞争对手的分析,找出了扬州YP汽车部件公司的优势和劣势,同时本文还对扬州YP公司发展过程中存在问题进行了说明,找出不足。本文对扬州YP公司的发展战略进行了选择,并对战略实施对策以及计划进行了详细说明。本文分五个部分组成：第一部分为绪论,简要说明了选题的意义以及研究背景和研究意义；第二部分是YP公司的基本情况简介以及外部环境分析；第三部分是YP公司SWOT分析及战略选择；第四部分YP公司战略实施计划及对策建议；第五部分是结论部分。通过分析,本文认为YP公司应该选取增长型战略,抓住中国汽车产业的发展机遇,通过发挥公司在制造、成本、销售、品牌等方面的竞争优势,进一步扩大主营产品生产规模、销售规模、市场占有率；继续保持立足国内市场,维系好与现有重要客户良好合作关系,不断开拓国产自主品牌轿车油箱市场；拓展海外市场空间,参与国际化分工,加强国际合作；全面提升研究开发能力,夯实产品开发基础和技术水准。同时结合大战略矩阵工具分析过程,得出YP公司应该选择扩张型战略,并据此制定了市场渗透、产品开发、市场开发等战略。为了能够确保战略目标的实现,本文紧密结合企业现状,制定了包括市场、产品研发、生产运营和企业管理等几个方面的战略实施计划。
[Abstract]:With the rapid growth of the economy and the support of the relevant policy conditions in our country, our country has entered the initial stage of automobile popularization, and the automobile consumption will maintain a rapid growth in a relatively long period of time. Our auto parts industry is facing very good development opportunities. Based on the basic principles of the enterprise development strategy and under the macro background of the whole world economy and the economic development of our country, this paper emphatically expounds that it is particularly important for an enterprise to formulate the correct strategy for the development of an enterprise. This paper also describes the characteristics and development direction of automobile plastic fuel tank in detail, and analyzes the case of Yangzhou YP Automobile parts Company. In the process, Porter's five force models and SWOT analysis method are also used to further study the competitiveness of the current YP Automotive parts Company (hereinafter referred to as YP Company). Based on the analysis of the external environment of Yangzhou YP and its competitors, the advantages and disadvantages of Yangzhou YP Automotive parts Company are found. At the same time, the problems existing in the development of Yangzhou YP Company are explained in this paper, and the shortcomings are found out. In this paper, the development strategy of Yangzhou YP Company is selected, and the strategy implementation strategy and plan are explained in detail. This paper is divided into five parts: the first part is the introduction, which briefly explains the significance of the topic, the research background and research significance, the second part is the brief introduction of YP company and the analysis of the external environment. The third part is the SWOT analysis and strategic choice of YP company; the fourth part is the strategic implementation plan and the countermeasure suggestion of YP company; the fifth part is the conclusion part. Through the analysis, this paper holds that YP Company should select the growth strategy, seize the development opportunity of China's automobile industry, and further expand the production scale of the main products by exerting its competitive advantages in manufacturing, cost, sales, brand, and so on. Sales scale, market share; continue to maintain a foothold in the domestic market, maintain a good relationship with existing important customers, constantly develop the domestic independent brand car fuel tank market; expand the overseas market space, participate in the international division of labor, Strengthen international cooperation; improve research and development capabilities; consolidate product development foundation and technical level. At the same time, combined with the analysis process of large strategic matrix tool, it is concluded that YP company should choose the expansionary strategy, and based on this, the strategies of market penetration, product development and market development are formulated. In order to ensure the realization of the strategic goal, this paper makes a strategic implementation plan including market, product research and development, production and operation, enterprise management and so on.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471;F272

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