中国家电制造企业国际化能力评价体系的构建与应用

发布时间：2018-05-24 17:50

本文选题：家电制造企业 + 国际化能力　；参考：《广东外语外贸大学》2013年硕士论文

【摘要】：世界经济的一体化,金融市场的国际化,企业经营的全球化显示着经济体之间相互依赖程度的不断加深,人们已经不能独立地看待某一个地区的繁荣与衰退。中国家电制造企业不应只立足于本国市场,更应努力拓展国际市场。从行业结构来看,全球家电行业是高度竞争的行业,家电厂商追求规模经济,都在不断扩大规模降低生产成本。由此看出,家电行业的竞争非常激烈,家电企业国际化能力的培养已经成为制造企业关注的热点和最新的努力方向,这将成为企业的一个重要的研究课题。文章尝试性地构建了一套由7个一级指标、21个二级指标组成的多层次国际化能力评价指标体系,该指标体系能够帮助家电制造企业全面了解国际化的实际情况,利用国际化能力评价的结果来诊断企业国际化经营中存在的问题,以改善企业的国际化管理,增强企业的国际市场竞争力,提高企业的国际化经营水平。在国际化能力评价方法选择上,文章分析比较了现有几种主要的评价方法,选用模糊评价法作为综合评价方法,详细介绍了利用国际化能力评价的步骤。为验证该评价体系的有效性和可行性,文章还选用了三家典型制造企业对该评价方法模型进行实例应用,并通过实例应用将本文构建的国际化能力评价指标体系和提出评价方法融为一体。
[Abstract]:The integration of the world economy, the internationalization of the financial market and the globalization of the enterprise management show that the degree of interdependence between the economies is deepening, people can no longer independently look at the prosperity and recession of a certain region. Chinese home appliance manufacturers should not only base themselves on the domestic market, but also try to expand the international market. From the perspective of industry structure, the global household appliance industry is a highly competitive industry, appliance manufacturers pursue economies of scale, they are constantly expanding scale to reduce production costs. Therefore, the competition of home appliance industry is very fierce, and the cultivation of internationalization ability of home appliance enterprises has become the focus of attention and the latest direction of efforts of manufacturing enterprises, which will become an important research topic for enterprises. This paper tries to construct a set of multi-level internationalization capability evaluation index system, which is composed of 7 first-level indexes and 21 second-level indexes. This index system can help the household appliance manufacturing enterprises to understand the actual situation of internationalization in an all-round way. In order to improve the international management, enhance the competitiveness of the international market, and improve the level of international management, the evaluation results of the internationalization ability of enterprises are used to diagnose the problems existing in the international management of enterprises. On the choice of internationalization ability evaluation method, this paper analyzes and compares several main evaluation methods, selects fuzzy evaluation method as comprehensive evaluation method, and introduces the steps of internationalization ability evaluation in detail. In order to verify the effectiveness and feasibility of the evaluation system, three typical manufacturing enterprises are selected to apply the evaluation method model. The evaluation index system of internationalization ability and the evaluation method are combined by the application of examples.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6

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