上海市基础工程有限公司发展战略研究

发布时间：2018-06-01 08:46

本文选题：上海市基础工程有限公司 + SWOT分析　；参考：《上海交通大学》2013年硕士论文

【摘要】：20世纪90年代初期,随着我国社会主义市场经济体系的初步建立,企业战略管理受到国内企业经营者的普遍关注和重视,成为企业管理的重要内容。实践证明,无论是国外还是国内,成功企业均源自于适合其产品与资源的发展战略,而失败企业又无一例外地归结于战略选择的失误。战略管理理论与应用已成为现代企业管理研究的重点。本人试图以战略管理理论为指导,对长期就职的上海市基础工程有限公司发展战略进行研究,旨在通过战略管理理论与实践相结合的探索,使处于发展瓶颈期的上海市基础工程有限公司在瞬息万变的外部环境下,能够准确识别外部机会与威胁以及自身的优势和劣势,最大限度地趋利避害、扬长避短,找准企业发展方向和市场定位,不断增强核心竞争能力,实现持续协调发展。本文由以下五部分构成。第一章对作为专业施工企业的上海市基础工程有限公司发展现状(包括公司业务与资产状况、组织结构与人力资源状况、装备与技术状况)、企业发展历程、公司经营理念与企业文化、公司面临的问题和挑战等进行了简要介绍。第二章应用PEST分析框架对上海市基础工程有限公司的外部环境进行了深入探讨,并分别对公司主要专业领域和专业技术的市场竞争状况进行了详细分析,然后运用波特五力模型对上海市基础工程有限公司的现有竞争者、潜在进入者、替代品、供应商的议价能力及购买方的议价能力等行业竞争要素进行了比较分析。第三章运用SWOT框架对上海市基础工程有限公司优势与劣势、面对的外部机会与威胁进行了详细的分析,并进行了SWOT分析小结。第四章结合迈克尔·波特提出的三种基本竞争战略:成本领先战略、差别化战略和集中专业化战略,根据对公司环境现状的分析和对未来发展趋势的预测,将上海市基础工程有限公司战略确定为集中专业化战略,并在此基础上提出了上海市基础工程有限公司今后发展的战略目标。第五章探讨了发展战略的对策措施,提出了实施公司发展战略,实现公司战略目标的主要任务和主要措施,从而形成了上海市基础工程有限公司战略体系的基本构架。笔者认为只要上海市基础工程有限公司能够有效实施其发展战略,坚定不移地走“做专做强”发展道路,并根据内外部环境的变化趋势,适时调整和完善发展战略,上海市基础工程有限公司完全能够再创辉煌,实现公司的持续发展。
[Abstract]:In the early 1990s, with the initial establishment of the socialist market economy system in our country, the strategic management of enterprises was paid more and more attention by the managers of domestic enterprises and became an important part of the management of enterprises. Practice has proved that successful enterprises come from the development strategy suitable for their products and resources both at home and abroad, and the failure enterprises all come down to the mistakes of strategic choice. The theory and application of strategic management have become the focus of modern enterprise management research. Under the guidance of strategic management theory, I try to study the development strategy of Shanghai Foundation Engineering Co., Ltd., which has been employed for a long time, aiming to explore the combination of strategic management theory and practice. Under the rapidly changing external environment, Shanghai Foundation Engineering Co., Ltd., which is in the bottleneck period of development, can accurately identify the external opportunities and threats as well as its own strengths and weaknesses, maximize its advantages and avoid its disadvantages, and promote its strengths and weaknesses. Find out the development direction and market orientation of enterprises, enhance core competitive ability and realize sustainable and coordinated development. This article consists of the following five parts. The first chapter is about the development status of Shanghai Foundation Engineering Co., Ltd as a professional construction enterprise (including company business and assets, organizational structure and human resources, equipment and technology, enterprise development process, Business philosophy and corporate culture, problems and challenges faced by the company were briefly introduced. In the second chapter, the external environment of Shanghai Foundation Engineering Co., Ltd. is deeply discussed by using the PEST analysis framework, and the market competition situation of the main professional fields and specialized technology of the company is analyzed in detail. Then the author makes a comparative analysis of the existing competitors, potential entrants, substitutes, suppliers' bargaining power and the buyer's bargaining power of Shanghai Foundation Engineering Co., Ltd by using Porter's five-force model. The third chapter analyzes the strengths and weaknesses of Shanghai Foundation Engineering Co., Ltd., the external opportunities and threats faced by Shanghai Foundation Engineering Co., Ltd., using the framework of SWOT, and makes a summary of SWOT analysis. The fourth chapter combines Michael Porter's three basic competitive strategies: cost leading strategy, differentiation strategy and centralized specialization strategy, according to the analysis of the current situation of the company environment and the forecast of the future development trend. The strategy of Shanghai Foundation Engineering Co., Ltd. is defined as the strategy of centralization and specialization, and the strategic goal of the future development of Shanghai Foundation Engineering Co., Ltd is put forward. The fifth chapter discusses the countermeasures of the development strategy, puts forward the main tasks and measures to implement the development strategy of the company and realizes the strategic goal of the company, thus forming the basic framework of the strategic system of Shanghai Foundation Engineering Co., Ltd. The author thinks that as long as Shanghai Foundation Engineering Co., Ltd. can effectively implement its development strategy, firmly take the road of "doing special and strengthening", and according to the changing trend of internal and external environment, timely adjust and perfect the development strategy. Shanghai Foundation Engineering Co., Ltd. can create brilliance again, realize the sustainable development of the company.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

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