联想收购IBM全球PC业务案例分析及其启示

发布时间：2018-06-01 19:35

本文选题：跨国并购 + 联想　；参考：《首都经济贸易大学》2013年硕士论文

【摘要】：人民币的不断升值、越来越宽松的国际商务环境以及中国政府大力倡导的“走出去”战略，给中国企业进行跨国并购提供了良好的外在条件；而中国企业自身实力和规模的壮大，以及国际化诉求的增加，，为中国企业进行跨国并购提供了坚实的内在基础。但随着中国企业跨国并购的数量和规模的增长，失败的例子也在不断的增加，如何有效地进行并购后品牌的整合、文化的整合以及组织经营的整合等，都成为影响并购成功与否的关键因素。 2004年12月8日，联想并购世界IT业巨头IBM的全球PC业务，被世人称为“蛇吞象”，并在世界范围内引起了广泛的讨论。很多人并不看好这次并购，并预言联想注定失败。联想通过发挥自己的聪明才智，创造性的解决了并购后整合困难的问题，在2009年成功的完成了对IBM PC业务的整合。在这个过程中，联想走了不少弯路，同时，也积累了不少的经验。分析其如何通过并购实现企业的国际化进程；如何是实现经营和品牌的整合；如何通过文化整合来管理一个混合了东西方文化的企业……从而为想要或者即将走出国门进行海外并购的中国企业提供经验，具有重要的意义。本文首先介绍了两家公司的基本情况以及PC行业的特点，接着介绍并购的整个过程，分析并购双方的动机、并购后的整合以及并购的效果；最后，分析联想并购IBM所带来的启示。通过对这样一个完整的上市公司并购案例的分析，希望能够给投资者、企业所有者提供有价值的参考。
[Abstract]:The continuous appreciation of RMB, the increasingly relaxed international business environment and the "going out" strategy advocated by the Chinese government have provided good external conditions for Chinese enterprises to conduct cross-border mergers and acquisitions. The strength and scale of Chinese enterprises, as well as the increase of international demand, provide a solid internal foundation for Chinese enterprises to conduct cross-border mergers and acquisitions. However, with the increase of the number and scale of cross-border M & A of Chinese enterprises, the failure cases are also increasing. How to effectively integrate brand, culture and organizational management after M & A, etc. All become the key factor that influences M & A success or not. On December 8, 2004, Lenovo acquired the global PC business of the world IT giant IBM, which was called "Snake swallow" by the world, and aroused extensive discussion in the world. Many people are not optimistic about the merger and predict that Lenovo is doomed to failure. Through exerting its intelligence and intelligence, Lenovo creatively solved the difficult problem of post-merger integration, and successfully completed the integration of IBM PC business in 2009. In this process, Lenovo took a lot of detours, but also accumulated a lot of experience. It analyzes how to realize the internationalization process of enterprises through mergers and acquisitions, how to realize the integration of management and brand, and how to manage an enterprise mixed with eastern and western cultures through cultural integration. Therefore, it is of great significance to provide experience for Chinese enterprises that want or will go abroad for overseas mergers and acquisitions. This paper first introduces the basic situation of the two companies and the characteristics of the PC industry, then introduces the whole process of M & A, analyzes the motives of both sides of M & A, the integration after M & A and the effect of M A. This paper analyzes the enlightenment brought by Lenovo's merger and acquisition of IBM. Through the analysis of such a complete case of mergers and acquisitions of listed companies, we hope to provide valuable reference to investors and business owners.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.671;F271

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