三星与海尔集团的国际化经营战略比较研究

发布时间：2018-06-02 13:45

本文选题：三星 + 海尔　；参考：《吉林大学》2013年硕士论文

【摘要】：第二次世界大战以后科学技术快速发展,世界各国的企业大幅扩大活动范围。1特别是交通和通信手段迅速发展,使得我们现在生活在这样一个全球化时代。随着贸易自由化的影响,各种商品、信息及人力资源等跨越国境自由交流因而会出现资源国境的移动现象，甚至壁垒消除。上世纪80年代以来,经济一体化正在加快脚步，，国家之间的经济交流、相互合作和依存关系进一步深化，随之，进入国际分工体系。同时信息技术革命和各国家的市场开放,随着国家之间、企业间的竞争越来越激烈，目前,跨国企业已经成为国际化经营活动的主要元素。韩国与中国自古以来一衣带水。因为两个国家文化同属东亚文化，在悠久历史中自然环境、种族、语言及思想和制度的部分也互相影响，共同发展。但是这种类似的传统背景相比各自不同的近代化过程,形成了很大差异的社会文化背景。企业方面也同样,因此两国的组织文化里存在差异和相似点。海尔与三星是两国的代表企业，这两公司的发展历史可以影射出中韩现代经济发展一段时期的历史。通过这两个企业的研究可以剖析两国的社会经济发展过程以及两国的企业文化。东亚经济圈内所属的韩中两国存在相似的文化和风俗。因此,两国的企业也有类似的经营管理理念，相互牵绊的关系。正文中就是通过两国的最具代表性的企业海尔和三星寻找跨国企业的差异和相似点。
[Abstract]:After the second World War, the rapid development of science and technology, and the rapid expansion of the scope of activities of enterprises around the world, especially the rapid development of means of transportation and communications, make us now live in such a globalized era. With the impact of trade liberalization, the free exchange of goods, information and human resources across national borders will result in the movement of resources and even the removal of barriers. Since the 1980s, economic integration is speeding up the pace of economic exchanges between countries, mutual cooperation and interdependence further deepened, followed by the international division of labor system. At the same time, with the revolution of information technology and the opening of the market, the competition among enterprises is becoming more and more fierce. At present, multinational enterprises have become the main elements of international business activities. South Korea and China have been a strip of water since ancient times. Because the two cultures belong to the East Asian culture, the natural environment, race, language, ideas and institutions also influence each other and develop together in a long history. However, this kind of similar traditional background has formed a very different social and cultural background compared with the different modernization process. The same is true at the corporate level, so there are differences and similarities in the organizational culture of the two countries. Haier and Samsung are the representative enterprises of the two countries, the development history of these two companies can insinuate the history of modern economic development of China and South Korea for a period of time. Through the research of the two enterprises, we can analyze the social and economic development process of the two countries and the corporate culture of the two countries. South Korea and China, which belong to the East Asian Economic Circle, share similar cultures and customs. Therefore, the enterprises of the two countries also have a similar concept of management, the relationship between each other. The text looks for the differences and similarities of multinational companies through Haier and Samsung, the most representative companies in the two countries.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F416.6

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