RD公司医药物流发展研究

发布时间：2018-06-05 20:18

本文选题：医药物流 + 发展模式　；参考：《长安大学》2013年硕士论文

【摘要】：医药行业是一个国家的重要支柱行业。他为国民经济的发展，以及保护和增进国民健康、提高生活质量等均有十分重要的作用。医药行业是世界经济中增长最快的朝阳产业之一。而我国又是世界上增长最快的医药市场。虽然，我国医药销售市场行情逐年利好，但传统的医药批发模式存在着购销脱节，中间环节多，周转慢，效率低，成本高的弊端。利用现代信息技术实施医药物流，世界上美国、日本等已取得成功经验，也己成为国内医药流通企业的发展方向，在政府的大力支持和引导下，近几年，我国的第三方物流企业得到了空前的发展。针对我国医药物流的运作主体都是由药品制造商、批发商、零售商各自完成，不能发挥现代物流的优势，实现药品快速有效地流动。RD公司正是基于此考虑进入医药物流行业。本文针对RD公司的战略目标，结合我国医药行业的物流模式发展现状，确定了RD公司医药物流发展的运作模式是采用第三方医药物流营运模式。并且具体阐述了RD公司第三方医药物流运作方式、运作策略、实施阶段以及公司的组织保障。论文关于RD医药物流公司发展战略、发展模式的分析及建议对RD公司的发展具有一定的指导意义。
[Abstract]:Pharmaceutical industry is an important pillar industry of a country. He plays an important role in the development of national economy, the protection and promotion of national health and the improvement of quality of life. Pharmaceutical industry is one of the fastest-growing sunrise industries in the world economy. China is also the fastest growing pharmaceutical market in the world. Although the market of medicine sales in our country is favorable year by year, the traditional wholesale mode of medicine has the disadvantages of disjointed purchase and sale, many intermediate links, slow turnover, low efficiency and high cost. Using modern information technology to implement pharmaceutical logistics, the United States and Japan in the world have gained successful experience, and have also become the development direction of domestic pharmaceutical circulation enterprises. With the strong support and guidance of the government, in recent years, The third party logistics enterprise of our country got unprecedented development. In view of the fact that the main operating bodies of Chinese pharmaceutical logistics are all completed by pharmaceutical manufacturers, wholesalers and retailers, it is impossible to give full play to the advantages of modern logistics and to realize the rapid and effective flow of drugs. Rd company is based on this consideration to enter the pharmaceutical logistics industry. In view of the strategic goal of Rd company and the current situation of the development of logistics mode in pharmaceutical industry in China, this paper determines that the operation mode of pharmaceutical logistics development of Rd company is to adopt the third party medical logistics operation mode. And elaborated Rd company third party medicine logistics operation way, the operation strategy, the implementation stage as well as the company organization safeguard concretely. The analysis and suggestion of the development strategy and development mode of Rd pharmaceutical logistics company are of certain guiding significance to the development of R D company.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.2;F426.72

【引证文献】