D中国公司耐高温尼龙市场调研

发布时间：2018-06-09 03:44

本文选题：耐高温尼龙 + 客户满意度　；参考：《华南理工大学》2013年硕士论文

【摘要】：尼龙的应用具有相当久远的历史，其最早的应用主要是在纤维方面，尼龙材料具有多项优异特性。中国耐高温尼龙行业，由于技术的进步和公司的发展，以及欧盟无铅制程的推行使旧的材料的耐热性因不能满足回流焊的要求而退出SMT产业，这给了高温尼龙一段黄金发展时期，使得06年至08年间各大高温尼龙均一直处于供不应求的态势。现在正在紧张推进的无卤限制，使得高温尼龙市场又在经历一次动荡。D中国公司推出的HTN系列耐高温尼龙材料正是顺应市场的发展需求。但在中国市场同时也面临激烈的市场竞争。耐高温尼龙具有很广阔的应用前景，主要在于它改性后能够实现高性能化，其次就是汽车、电器、通讯、机械等产业自身对产品高性能的要求越来越强烈。相关产业的飞速发展，同时也促进了工程塑料高性能化的进程。本文通过对耐高温尼龙行业的市场现状进行广泛、深入的调查研究，，对耐高温尼龙行业的国内发展概况、市场规模、需求和供给、产品价格、市场集中度、竞争格局、用户需求等内容做了广泛的了解。本文通过对D中国公司耐高温尼龙的客户的需求调查，分析总结出耐高温尼龙存在的问题和机会，就如何提高客户忠诚度，对D中国公司就耐高温尼龙产品更好地适应市场的发展需要就产品，渠道，价格，服务等方面提出了建议。
[Abstract]:The application of nylon has a long history, its earliest application is mainly in fiber, nylon material has many excellent properties. And the introduction of the lead-free process in the European Union made the heat resistance of the old materials withdraw from the SMT industry because it could not meet the requirements of reflux welding, which gave a golden development period for high-temperature nylon. So that between 2006 and 2008, the major high-temperature nylon has been in short supply situation. Now the halogen free restriction which is being pushed forward makes the high temperature nylon market go through another turbulence. D China's HTN series of high temperature resistant nylon materials are in line with the development demand of the market. But it also faces fierce market competition in China. High temperature resistant nylon has a broad application prospect, mainly because it can be modified to achieve high performance, followed by cars, electrical appliances, communications, The demand for high performance of machinery and other industries is becoming stronger and stronger. The rapid development of related industries has also promoted the process of high performance engineering plastics. Through extensive and in-depth investigation and research on the market situation of high temperature resistant nylon industry, the domestic development of high temperature resistant nylon industry is reviewed. Market size, demand and supply, product price, market concentration, competition pattern, customer demand, etc. This paper analyzes and summarizes the existing problems and opportunities of high temperature resistant nylon, and puts forward some suggestions on how to improve customer loyalty and how D China company can better adapt to the market development of high temperature resistant nylon products, such as products, channels, prices, services, and so on.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.72

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