广州珠江新城能源有限公司发展战略研究

发布时间：2018-06-16 12:42

本文选题：战略发展 + SWOT分析　；参考：《广东商学院》2013年硕士论文

【摘要】：节能减排，发展低碳经济是十二五期间从中央到地方政府都非常关注的工作重点。在广东省制定的《珠江三角洲地区改革发展规划纲要（2008-2020年）》中明确提出“大力推进绿色发展”，其三大措施分别是加快主体功能区建设，加强节能减排和资源节约，大力发展低碳经济和循环经济。为建设绿色环保的现代化城市中心示范区域，探索现代化城市公共服务外包的发展模式，广州市政府决定在珠江新城核心区实施集中供冷。广州珠江新城能源有限公司作为华南首个建成投产的城市CBD核心区域集中供冷项目的建设和运营方，是一家专业提供区域集中供冷的专业能源服务公司，，在成功建设好珠江新城区域集中供冷项目之后，公司如何摆脱单纯依赖珠江新城项目的经营，是广州珠江新城能源有限公司应该解决的首要问题。本文利用PEST分析方法对我国区域集中供冷、分布式能源、合同能源管理发展状况、及相关政策进行分析和研究，同时结合广州珠江新城能源有限公司内部资源特点，利用SWOT分析方法，对公司进入分布式能源项目及合同能源管理项目存在的机会和威胁以及公司自身的优势和劣势进行综合分析，对公司未来发展战略进行研究和探讨，从而制定出了适合广州珠江能源有限公司发展战略。
[Abstract]:Energy saving and emission reduction, developing low-carbon economy is the focus of the government from the central to local governments during the twelfth five-year plan. In the "outline of the Reform and Development Plan for the Pearl River Delta region 2008-2020" formulated by Guangdong Province, it is clearly proposed that "vigorously promote green development". The three major measures are to speed up the construction of the main function areas, strengthen energy conservation and emission reduction, and save resources. Efforts will be made to develop a low carbon economy and a circular economy. In order to build a model area of modern city center and explore the development mode of public service outsourcing in modern city, Guangzhou city government decided to implement centralized cooling in the core area of Pearl River New City. Guangzhou Zhujiang New Town Energy Co., Ltd., as the construction and operator of the central cooling project in the core area of CBD in South China, is a professional energy service company specialized in providing regional centralized cooling. After the successful construction of the Pearl River New Town area centralized cooling project, how to get rid of the company simply relying on the Pearl River New Town project management, is the Guangzhou Pearl River New Town Energy Co., Ltd. should solve the primary problem. In this paper, the development of regional centralized cooling, distributed energy, contract energy management, and related policies are analyzed and studied by pest analysis method. At the same time, combined with the internal resources characteristics of Guangzhou Zhujiang New Town Energy Co., Ltd. By using the SWOT analysis method, this paper comprehensively analyzes the opportunities and threats existing in the company's entry into the distributed energy project and the contract energy management project, as well as the company's own strengths and weaknesses, and studies and discusses the future development strategy of the company. In order to formulate a suitable for Guangzhou Pearl River Energy Co., Ltd. development strategy.
【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.2

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