和利时公司的集散控制系统发展战略研究

发布时间：2018-06-24 19:17

本文选题：和利时公司 + 集散控制系统　；参考：《哈尔滨理工大学》2013年硕士论文

【摘要】：和利时公司作为国内大型的集散控制系统公司，现阶段正面临着机遇与危机并存的境地。随着自动化行业的不断深入实施，作为自动控制中的集散控制系统在整个自动化业务体系中的位置越发的重要，2010年《国务院关于加快培育和发展战略性新兴产业的决定》的出台为集散控制系统发展提供新的大好机遇。与此同时，随着外国自动化的迅猛发展，人们对自动控制观念的不断改变，集散控制系统的发展进入了瓶颈期，主要问题是国外集散控制系统的大量涌入，，替代产品和竞争对手的实力越来越强，市场开发难度越来越大等。和利时公司集散控制系统的发展如何抓住机遇、破解危机，保持企业的核心竞争力是公司亟待解决的关键问题。本文综合运用企业战略管理、市场营销、人力资源管理等理论思想，研究和利时公司集散控制系统发展战略与实施策略。在对国内外集散控制系统发展与企业战略管理研究现状综述的基础上，从宏观环境、行业环境和公司内部条件三方面分析和利时公司集散控制系统的发展现状。利用SWOT方法分析和利时公司集散控制系统发展的优势、劣势以及面临的机遇和威胁，制定和利时公司集散控制系统发展战略，提出销售实施策略和产品实施策略。最后从人才引进制度、研发投入力度和售后服务体系等方面提出促进和利时公司集散控制系统发展的对策建议。本论文的研究成果在于希望能够为公司的未来发展确定方向，并且使公司走出现在的经营困境，以新的市场营销战略在竞争激烈的市场环境中保持高速发展。
[Abstract]:As a large distributed control system company in China, Holly is facing both opportunities and crises at the present stage. With the deepening implementation of the automation industry, As a distributed control system in automatic control, the position of distributed control system in the whole automation business system is becoming more and more important. In 2010, the decision of the State Council on speeding up the cultivation and development of strategic emerging industries was issued for the distributed control system. The exhibition offers new and excellent opportunities. At the same time, with the rapid development of foreign automation, people are constantly changing the concept of automatic control, the development of distributed control system has entered a bottleneck period, the main problem is the influx of foreign distributed control systems. Substitute products and competitors are becoming more and more powerful, and market development is becoming more and more difficult. How to seize the opportunity, solve the crisis and maintain the core competence of the company are the key problems to be solved. Based on the theory of enterprise strategic management, marketing and human resource management, this paper studies the development strategy and implementation strategy of the distributed control system of Hutchison Company. On the basis of a review of the development of DCS and the strategic management of enterprises at home and abroad, this paper analyzes the present situation of DCS from three aspects: macroscopic environment, industry environment and internal conditions of the company. SWOT method is used to analyze the advantages, disadvantages, opportunities and threats of the development of distributed control system. The development strategy of distributed control system is formulated, and the sales implementation strategy and product implementation strategy are put forward. Finally, the author puts forward the countermeasures and suggestions to promote the development of the distributed control system of Hutchison Company from the aspects of talent introduction system, R & D investment and after-sales service system. The research result of this thesis lies in the hope that it can set the direction for the future development of the company, and make the company get out of the current management predicament and maintain the high speed development in the competitive market environment with the new marketing strategy.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6

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