许继智能控制技术有限公司发展战略研究

发布时间：2018-06-27 03:33

本文选题：许继智能控制技术有限公司 + PEST分析　；参考：《华北电力大学》2013年硕士论文

【摘要】：随着我国国民经济高速和持续的增长,工业化和城市化的加速推进将极大的扩大电力需求,从而带动电力行业的持续发展国家出台政策推动农村城市化进程,现代都市的不断拓展,人们对社会生活品质要求的不断提高,城市生活的节奏越来越快,促使配用电市场不断扩大,并且用户对配用电的“智能化”要求也越来越高。许继集团作为电力装备行业的主力军,在行业中可以发挥重要作用。许继智能控制技术有限公司在配用电行业中快速的崛起和发展,但面对外部宏观环境的瞬息变化和竞争对手的迫切跟进,公司正处在发展过程中的重要拐点。公司在经营管理、资本运作管理和企业可持续发展战略等方面存在着问题和差距。为了公司的可持续发展,战略规划的制定及实施已迫在眉睫。本文以许继智能控制技术有限公司为论文研究对象。结合该公司的实际经营状况,对公司的现状和发展进行全面、科学的解析与规划。运用理论分析工具对该公司的外部环境和内部环境进行了分析,依据对该公司内外部环境的分析结果,制定出来切实可行的战略计划,：产品竞争战略和公司发展战略。产品竞争战略的制定和实施旨在推动公司的可持续发展,避免公司泯灭在市场的洪流中。公司发展战略的制定和实施一是为了提升公司的形象和运营能力,二是为了提升公司的销售业绩,为公司做大做强而努力。最后,针对战略计划实施过程中可能出现的风险,提出了相应的规避措施。结合企业进行实战研究,一方面检验了在校学习的理论,另一方面也可以论证理论。以理论为基础制定的公司战略有利于公司长期、有效地发展,科学并快速的实现规模化扩张。
[Abstract]:With the rapid and sustained growth of China's national economy, the acceleration of industrialization and urbanization will greatly expand the demand for electricity, thus driving the sustainable development of the power industry, the country issued policies to promote the process of urbanization in rural areas. With the development of modern cities and the improvement of the quality of social life, the pace of urban life is getting faster and faster, which promotes the expansion of distribution market, and the demand of "intelligence" for power distribution is becoming more and more high. As the main force of the electric power equipment industry, Xuji Group can play an important role in the industry. Xu Ji Intelligent Control Technology Co., Ltd. has a rapid rise and development in the distribution industry, but in the face of the rapid changes of external macro environment and the urgent follow-up of competitors, the company is at an important inflection point in the process of development. There are some problems and gaps in management, capital operation and sustainable development strategy. For the sustainable development of the company, the formulation and implementation of strategic planning is imminent. This paper takes Xu Ji Intelligent Control Technology Co., Ltd as the research object. Combined with the actual operating situation of the company, the present situation and development of the company are comprehensively and scientifically analyzed and planned. This paper analyzes the external environment and internal environment of the company by using theoretical analysis tools. According to the results of the analysis of the internal and external environment of the company, a feasible strategic plan is worked out: product competition strategy and company development strategy. The formulation and implementation of product competition strategy aims at promoting the sustainable development of the company and avoiding the company from dying in the current of the market. The formulation and implementation of the company's development strategy is to enhance the company's image and operational ability, and to improve the company's sales performance, and to make efforts for the company to become bigger and stronger. Finally, in view of the possible risks in the implementation of the strategic plan, the corresponding evading measures are put forward. On the one hand, the theory of school study is tested, on the other hand, the theory can also be demonstrated. The company strategy based on theory is conducive to the long-term, effective development of the company, scientific and rapid implementation of large-scale expansion.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.61

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