基于信息系统的某服装辅料企业供应链改善研究

发布时间：2018-06-28 06:21

本文选题：供应链管理 + 电子订单Eplatform　；参考：《上海交通大学》2013年硕士论文

【摘要】：本文着眼于一个细分市场，，服装辅料生产供应市场，该行业依附于服装生产供应链体系；通过探讨行业中游企业X公司的市场策略，以探求服装辅料供应行业的市场应对策略。近年来，伴随着服装企业采购和销售的全球化，在服装生产供应体系中出现了一个极为严重的系统矛盾问题：全球采购模式下，服装采购范围广而且深，采购的商品多而且杂，涉及的多国语言，多国团队深入协作，这就要求服装企业的生产供应链体系变得更加的细分，专注和严谨；同时造成供应链信息传递的冗长和缓慢；而同时以Zara和HM为代表的快时尚销售公司在不断的刷新着商品的上货速度，30天，20天，14天的商品上货周期在不断被刷新；这就要求生产供应体系必须高效化，快速化和准确化；同一个服装采购供应系统在不同的市场角度要求下面临极端的矛盾冲突；而辅料生产供应处于服装的采购供应系统上的末端，对供应链的发展和模式完全没有话语权；而传统的服装采购供应系统是典型的线性信息传递模式，在上述的供应链市场要求矛盾冲突的背景下，辅料供应商更是显得束手无策；如何在一个完全竞争的市场中应对苛刻的市场变化要求，同时还能取得行业的竞争优势，这是摆在任何一个服装辅料供应商面前的问题。在本行业中，市场问题表现在三个方面：供应链流转细节信息的管理方式，全球统一供给质量管理水平和生产交期的极限化管理能力；本文通过对典型中型辅料供应企业X公司的市场策略研究，分析服装辅料供应企业的一般市场策略模式，尝试解答服装辅料行业市场变革问题。
[Abstract]:This paper focuses on a sub-market, clothing accessories production and supply market, which is dependent on the clothing production supply chain system, and explores the market strategy of X Company, a mid-stream enterprise in the industry, in order to explore the market response strategy of clothing accessories supply industry. In recent years, with the globalization of procurement and sales of garment enterprises, a very serious system contradiction has emerged in the clothing production and supply system: under the global procurement model, clothing procurement has a wide and deep scope. The procurement of many and miscellaneous goods, involving multinational languages, multi-country team in-depth collaboration, which requires garment enterprises to become more subdivision of the production supply chain system, focus and rigor, while causing the supply chain information transmission long and slow; At the same time, the fast fashion sales companies, represented by Zara and HM, are constantly updating the speed of delivery of goods, 30 days to 20 days and 14 days of loading cycles; this requires the production and supply system to be highly efficient. Speed and accuracy; the same clothing procurement and supply system under different market requirements faced with extreme contradictions and conflicts; and accessories production and supply at the end of the clothing procurement and supply system, The traditional clothing purchasing and supplying system is a typical linear information transfer mode. In the background of the contradiction and conflict of the supply chain market requirements, the supplier of auxiliary materials is at a loss. How to cope with the harsh market changes in a completely competitive market and at the same time obtain the competitive advantage of the industry is the problem facing any garment accessories supplier. In this industry, the market problems are manifested in three aspects: the management mode of the detailed information in the supply chain flow, the global unified supply quality management level and the limit management ability of the production delivery period; Through the research on the market strategy of X Company, a typical medium-sized accessory supply enterprise, this paper analyzes the general market strategy model of garment accessory supply enterprise, and tries to solve the problem of market transformation in garment accessory industry.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F416.86

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