制造企业组织结构与服务化策略匹配研究

发布时间：2018-06-28 12:05

本文选题：制造企业 + 服务化策略　；参考：《华中科技大学》2013年硕士论文

【摘要】：随着经济全球化的到来、竞争环境的日益激烈、消费观念的改变，越来越多的制造业开始进行服务化（Servitization）转型，以满足客户个性化需求、创造竞争优势、增加企业收益。服务化策略的实施除了会给企业带来诸多利益之外，也必然会给企业带来各方面的挑战。其中需要特别加以重视的是，服务化策略的实施给企业组织结构所带来的挑战。因此，许多学者认为，制造企业在实施服务化策略时，企业组织结构必须做出相应的变革，，以保障服务化的顺利进行。基于以上背景，本文以我国制造型企业为研究对象，结合不少学者在企业服务化策略、组织结构方面的理论研究，探讨制造企业进行服务化转型的演变模式，以及适合服务化转型的组织结构分类。然后，以组织结构和服务化策略为变量，构建组织结构与服务化策略匹配模型，以表格的形式展示出组织结构与服务化策略的所有可能性的组合。最后，通过设计共创价值的衡量维度和指标，并对处于不同匹配组合下的制造企业进行问卷调查，计算每一个匹配组合的共创价值大小，并以此为依据，判断组织结构与服务化策略的最佳匹配。具体说来，本文研究思路可以分为以下三点：首先，探讨制造企业向服务型企业转型的具体演变模式；其次，结合组织结构的理论研究，通过实证的方法探索企业实施服务化策略时较为合适的组织结构选择；最后，通过设计企业共创价值衡量指标，计算企业组织结构与服务化策略的不同匹配模式下的共创价值，并以共创价值为依据，探讨企业组织结构与服务化策略的匹配机理，从而提出企业组织结构与服务化策略的匹配模式。
[Abstract]:With the arrival of economic globalization, the increasingly fierce competitive environment and the change of consumption concept, more and more manufacturing industries begin to carry out Servitization transformation in order to meet the individual needs of customers, create competitive advantages and increase the income of enterprises. The implementation of service strategy not only brings many benefits to enterprises, but also brings challenges to enterprises. Among them, we should pay special attention to the challenges brought by the implementation of service-oriented strategy to the organizational structure of enterprises. Therefore, many scholars believe that when manufacturing enterprises implement service strategy, the organizational structure of enterprises must make corresponding changes in order to ensure the smooth progress of service. Based on the above background, this paper takes the manufacturing enterprises of our country as the research object, combining with the theoretical research of many scholars in the service strategy and organizational structure of the enterprises, discusses the evolution mode of the service transformation of the manufacturing enterprises. And the organization structure classification suitable for service transformation. Then, taking organizational structure and service strategy as variables, the matching model of organization structure and service policy is constructed, and the combination of all possibilities of organization structure and service strategy is shown in the form of tables. Finally, through the design of the measurement dimension and indicators of value creation, and under the different matching combinations of manufacturing enterprises to carry out a questionnaire survey, calculate the value of each matching combination, and based on this, Determine the optimal match between the organizational structure and the service strategy. Specifically, the research ideas of this paper can be divided into the following three points: first, to explore the specific evolution model of the transition from manufacturing to service-oriented enterprises; secondly, to combine with the theoretical study of organizational structure. Through the empirical method to explore the more appropriate organizational structure choice when enterprises implement service-oriented strategy; finally, by designing the enterprise create value measurement index, calculate the value under the different matching mode of enterprise organization structure and service strategy, finally, create the value under the different matching mode of enterprise organization structure and service strategy. On the basis of creating value, the matching mechanism between enterprise organization structure and service strategy is discussed, and the matching mode between enterprise organization structure and service strategy is put forward.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.9;F274;F425

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