中国航天汽车有限责任公司国际化经营战略研究

发布时间：2018-07-01 20:45

本文选题：国际化战略 + 航天汽车　；参考：《内蒙古大学》2013年硕士论文

【摘要】：本文采用理论与企业实际相结合的方法,以战略竞争理论、国际化理论、直接对外投资理论、价值链理论等为基础,综合国家宏观经济数据、汽车产业数据、出口贸易数据、航天汽车公司经营规划及相关产品产销情况等信息,以航天汽车公司国际化战略为研究对象,着重探讨了航天汽车国际化发展战略及目标市场的选择,航天汽车国际化发展战略实施应采取的保障措施等几个问题。近年来,中国汽车企业国际化经营战略开始从过去以出口贸易为主的方式不断升级,向以市场精细化运作、产品国际化创新为主的增长模式转变,加快对外输出资本和产业技术,中国的汽车产业正在经历一场引进来向既引进来又走出去的转变。在当前中国经济发展进入瓶颈期,汽车行业进出口贸易持续增长的背景下,作为央企的航天汽车公司存在着产品结构不合理、国内专用车产业陷入低谷、出口市场尚未完全打开等诸多不利因素,论文着重分析了我国汽车产业国际化发展的现状,借鉴了福特汽车公司和中国重汽集团的国际化发展经验,进一步详细剖析了航天汽车公司总体发展规划和近期产业发展状况,得出了航天汽车参与国际化竞争的优势、劣势、机会和威胁等要素,在此基础上提出了航天汽车国际化发展战略,即通过对尼日利亚等西非发展中国家汽车市场的需求分析,利用已有的出口途径和关系,合资建立专业的汽车进出口贸易公司,更好地对公司内部专用车、汽车零部件产品及其服务进行定制,满足目标国家市场的口味和偏好,来提高产品为目标市场创造的价值。未来通过市场占有率的提升和技术革新后可以逐步采取跨国经营战略,在这些国家和地区建立分支机构和装配生产线,并对相关资源进行重组,以长期在该目标市场取得低成本优势。最后论文提出航天汽车为保障国际化发展战略的实施,应该采取设立专门的国际化经营组织机构、通过技术引进和自主创新等手段开展产品研发和升级换代、筹措必要的保障资金、吸纳和招用高水平经营管理和技术人才等措施。
[Abstract]:Based on the theory of strategic competition, the theory of internationalization, the theory of direct foreign investment and the theory of value chain, this paper combines the national macroeconomic data, automobile industry data and export trade data. Based on the information of spaceflight automobile company's operation plan and the production and sale of related products, this paper takes the internationalization strategy of aerospace automobile company as the research object, and probes into the development strategy of space vehicle internationalization and the choice of target market. Space vehicle internationalization development strategy implementation should take the safeguard measure and so on several questions. In recent years, the internationalization management strategy of Chinese automobile enterprises has begun to upgrade from the way of export trade to the growth mode of market refinement and product internationalization innovation. To speed up the export of capital and industrial technology, China's auto industry is undergoing a transition from both entry and exit. Under the background of the bottleneck period of China's current economic development and the sustained growth of import and export trade in the automobile industry, as a central enterprise, aerospace automobile companies have unreasonable product structures, and the domestic special purpose vehicle industry has fallen into a trough. The export market has not been completely opened and many other unfavorable factors, the paper emphatically analyzes the current situation of the internationalization development of China's automobile industry, and draws lessons from the international development experience of Ford Motor Company and China heavy Auto Group. After further detailed analysis of the overall development plan and the recent industrial development situation of aerospace automobile companies, the advantages, disadvantages, opportunities and threats of aerospace vehicles participating in international competition are obtained. On this basis, the internationalization development strategy of aerospace vehicles is put forward, that is, through the analysis of the demand of the automobile market in Nigeria and other developing countries in West Africa, and the use of existing export channels and relations, the joint venture establishes a professional automobile import and export trading company. Better customizing the products and services of special purpose vehicles and auto parts to meet the taste and preference of the target market to improve the value created by the products for the target market. In the future, with the increase of market share and technological innovation, we can gradually adopt transnational business strategy, establish branches and assembly lines in these countries and regions, and restructure related resources. In order to long-term in the target market to achieve low-cost advantage. Finally, the paper puts forward that in order to ensure the implementation of the internationalization development strategy, aerospace vehicles should adopt the establishment of special international management organizations, carry out product research and development and upgrade by means of technology introduction and independent innovation. Raise necessary guarantee funds, absorb and employ high-level management and technical personnel and other measures.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F272.3

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