基于价值链管理的大陆手机摄像头企业核心竞争力研究

发布时间：2018-07-09 15:53

本文选题：手机摄像头企业 + 核心竞争力生命周期　；参考：《山东大学》2013年硕士论文

【摘要】：企业核心竞争力是企业资源和能力中最为关键的、能使企业获取和保持竞争优势的因素组合,当前企业的竞争已经逐渐演化成企业核心竞争能力的竞争。随着3G手机兴起及COMS照相手机普及,大陆企业纷纷踏足手机摄像头行业。本文通过对台湾手机摄像头行业龙头——大立光电的核心竞争力的分析,对大陆和台湾地区的手机摄像头企业进行了比较,进而对大陆手机摄像头企业核心竞争力培育中存在的问题集对策进行了研究。本文引入产业生命周期和核心竞争力的生命周期理论,以迈克尔·波特的价值链分析为基本框架,从行业价值链、企业内部价值链以及竞争对手价值链的分析出发,总结和概括影响核心竞争力的主要因素,基于价值链管理的角度研究核心竞争力；论文对手机摄像头企业价值体系中的各价值增值结点及成本控制点进行分析,将企业核心竞争力的动态发展融入到企业核心竞争力构成因素之中；最终提出整合大陆手机摄像头企业内外资源优化价值链、提升核心竞争力的策略。本文通过理论与实际相结合,旨在通过对比分析法和案例分析法,以台湾大立光电为例进行个案研究,对大陆手机摄像头企业的核心竞争力的定位进行了分析,进而在对行业价值链、企业内部价值链及竞争对手价值链的分析的基础上,对大陆和台湾地区手机摄像头企业进行全面的对比,提出了基于价值链优化和整合的大陆企业核心竞争力提升的对策。
[Abstract]:The core competence of an enterprise is the most important part of the enterprise's resources and ability. It is a combination of factors that enable the enterprise to obtain and maintain the competitive advantage. At present, the competition of the enterprise has gradually evolved into the competition of the core competence of the enterprise. With the rise of 3G mobile phones and the popularity of coms camera phones, mainland enterprises have stepped into the mobile phone camera industry. Based on the analysis of the core competitiveness of Dali Optronics, the leader of Taiwan's mobile phone camera industry, this paper compares the mobile phone camera enterprises in the mainland and Taiwan. Furthermore, the problem set countermeasures in the cultivation of the core competence of the mobile phone camera enterprises in mainland China are studied. This paper introduces the life cycle theory of industry life cycle and core competence, taking Michael Porter's value chain analysis as the basic frame, starting from the analysis of industry value chain, enterprise internal value chain and competitor value chain. This paper summarizes and generalizes the main factors that affect the core competitiveness, studies the core competitiveness based on the value chain management, and analyzes the value added nodes and cost control points in the value system of mobile phone camera enterprises. The dynamic development of the core competence of enterprises is integrated into the components of the core competitiveness of enterprises. Finally, the strategy of integrating the internal and external resources of the mainland mobile phone camera enterprises to optimize the value chain and enhance the core competitiveness is put forward. Through the combination of theory and practice, this paper aims to analyze the location of the core competitiveness of the mobile phone camera enterprises in the mainland by means of comparative analysis and case analysis, taking Taiwan Dali Optoelectronics as an example. On the basis of the analysis of the industry value chain, the internal value chain and the rival value chain, the paper makes a comprehensive comparison between the mobile phone camera enterprises in the mainland and Taiwan. Based on the optimization and integration of the value chain, the countermeasures of improving the core competitiveness of mainland enterprises are put forward.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.6

【参考文献】