江苏BG公司财务战略研究

发布时间：2018-07-11 11:25

本文选题：纸浆模塑制品 + 财务战略　；参考：《南京理工大学》2013年硕士论文

【摘要】：江苏BG公司是一家纸浆模塑制品生产企业,现主要是利用普通秸秆、甘蔗渣等“废物”原料制成生物可降解包装材料的绿色环保企业,成立于2012年4月,处于起步期。公司目前主要是帮助一家美国剃须刀生产厂家提供产品内包装,故所生产的产品均用于出口。而伴随着中国经济的快速发展和金融危机的影响,人民币升值压力大,不利于出口。江苏BG公司刚刚起步,目前最需要解决的问题是,找到有效的筹集、科学的投放、合理的分配资金的方法,打开国内市场,增加自身的竞争力。只有制定了与江苏BG公司目前情况适应的财务战略,才能保障公司总的经营战略的实现。本文基于财务战略的理论和江苏BG公司的现状对江苏BG公司财务战略进行研究。首先分析了江苏BG公司的总体经营战略,运用SWOT分析法对江苏BG公司的财务战略内外部环境进行了分析；其次,分析了江苏BG公司所处的发展阶段和财务状况,结合企业的财务战略目标定位,为江苏BG公司制定了的筹资战略、投资战略和收益分配战略；最后从组织、制度、信息化和企业文化四个方面提出了有利的保障措施,保障江苏BG公司财务战略的顺利实施。
[Abstract]:BG Co., Ltd. is a pulp molding products production enterprise, is mainly using common straw, bagasse and other "waste" raw materials to make biodegradable packaging materials green enterprises, founded in April, 2012, is in its infancy. The company is mainly to help an American shaver manufacturer to provide product packaging, so the products are used for export. With the rapid development of China's economy and the impact of the financial crisis, the pressure of RMB appreciation is great, which is not conducive to exports. Jiangsu BG Company has just started. At present, the most important problem to be solved is to find effective ways to raise funds, to put them in a scientific way, to allocate funds reasonably, to open up the domestic market and to increase their own competitiveness. Only when the financial strategy adapted to the current situation of Jiangsu BG Company is formulated, can the realization of the company's overall management strategy be ensured. Based on the theory of financial strategy and the current situation of Jiangsu BG Company, this paper studies the financial strategy of Jiangsu BG Company. First of all, it analyzes the overall operating strategy of Jiangsu BG Company, and analyzes the internal and external environment of the financial strategy of Jiangsu BG Company by using SWOT analysis method. Secondly, it analyzes the development stage and financial situation of Jiangsu BG Company. Combined with the orientation of the financial strategic goal of the enterprise, the financing strategy, the investment strategy and the income distribution strategy of Jiangsu BG Company have been formulated; finally, the favorable safeguard measures have been put forward from the four aspects of organization, system, information and corporate culture. To ensure the smooth implementation of the financial strategy of Jiangsu BG Company.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.72

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