云南省烟草产业链组织模式及效率研究

发布时间：2018-07-12 19:22

本文选题：烟草产业 + 合作效率　；参考：《昆明理工大学》2013年硕士论文

【摘要】：云南是我国两烟生产的重要基地,云南烟草产业的发展对国家经济和地方经济都有着举足轻重的影响。在目前的形势下,如何充分利用优势扬长避短,正确地应对国际国内烟草产业的发展趋势,在竞争中不断提高烟草产业创新能力,建立适合的产业链组织模式,是确保云南烟草产业在激烈的市场环境中提高核心竞争力和优势地位的关键点,是实现云南省烟草产业的可持续发展的必由之路。本文以云南烟草产业的现实情况为基础,广泛结合云南烟草产业的运作现状,从烟草生产组织模式、影响烟草销售因素、加工企业与供销合作三个方面对烟草产业进行探讨。通过大量数据的归纳整理,对云南烟草产业进行多维度、多角度的阐述分析。在讨论过程之中,本文多使用了统计分析法、定量与定性分析法、调查法、文献研究和层次分析等方法。本文通过层次分析法进行数据分析,烟草产业链的加工企业和原材料供应商合作效率实验表明合作能力,合作的收益是影响烟草加工企业和供应商之间的合作效率最重要的因素。三种烟草供应商和烟草加工企业效率的比较分析,规模性种植合作效率明显高于一般种植区,而一般种植区高于零散的烟农的合作效率。市场主体在具体交易的合作盈余取决于交易双方的力量的分割。面对云南省烟草产业的发展现状,本文从5个方面进行了相关论述,结构框架分别为：引言介绍本文起笔的原因、对行业的认识,通过介绍当前烟草产业所面临的问题、现状,引出本文的研究意义及背景介绍；第二部分介绍了云南烟草生产模式概况及发展现状、技术创新工作取得的成绩及运行中存在的问题。第三部分对影响烟草销售的因素及效率进行了分析,包括：对影响云南烟草销售的品牌因素、市场组织模式因素、营销环境因素进行科学分析；对云南烟草行业影响销售的阻碍、劣势、威胁、机会等进行了分析；对产业现行的模式创新能力进行综合评价。第四部分就云南烟草加工企业与烟草供应商的合作效率分析深入的研究,战略指导思想是确定合作目标、合作重点、模式阶段并贯穿于合作模式始终的效率分析。同时,从强化烟草产业组织合作的创新意识、完善体制创新理念、建立有效的竞争激励机制；建立科学的合作机制,培养、塑造和引进管理营销能手；实施合作创新国际化模式；加强对管理工作的领导,为建设创新型合作组织模式等方面提出了为实现现代化产业发展模式而采取的各种措施建议。最后第五部分给出整个论文的总结。
[Abstract]:Yunnan is an important base of tobacco production in China. The development of tobacco industry in Yunnan has an important influence on national economy and local economy. Under the present situation, how to make full use of the advantages, how to take advantage of the advantages, how to correctly deal with the development trend of the international and domestic tobacco industry, how to continuously improve the innovation ability of the tobacco industry in the competition, and how to establish the suitable industrial chain organization mode. It is the key point to ensure Yunnan tobacco industry to improve its core competitiveness and advantage position in the fierce market environment, and is the only way to realize the sustainable development of Yunnan tobacco industry. Based on the actual situation of Yunnan tobacco industry and the current situation of Yunnan tobacco industry, this paper discusses tobacco industry from three aspects: tobacco production organization mode, influencing factors of tobacco sales, and cooperation between processing enterprises and supply and marketing enterprises. Through a large number of data summarized, the tobacco industry in Yunnan is analyzed from multiple dimensions and angles. In the process of discussion, the methods of statistical analysis, quantitative and qualitative analysis, investigation, literature research and hierarchical analysis are used in this paper. In this paper, through the analytic hierarchy process data analysis, processing enterprises and raw material suppliers in the tobacco industry chain cooperation efficiency experiments show the cooperation ability. The benefit of cooperation is the most important factor that affects the efficiency of cooperation between tobacco processing enterprises and suppliers. Comparing the efficiency of three kinds of tobacco suppliers and tobacco processing enterprises, the cooperation efficiency of scale planting is higher than that of general planting area, and the cooperation efficiency of general planting area is higher than that of scattered tobacco farmers. The cooperative surplus of the market subject in the specific transaction depends on the division of the power of the two sides of the transaction. In the face of the current situation of tobacco industry in Yunnan Province, this paper discusses it from five aspects. The structure frame is as follows: the introduction introduces the reasons for starting this paper, the understanding of the industry, the problems faced by the current tobacco industry, and the present situation. The second part introduces the general situation of Yunnan tobacco production model and its development status, the achievements of technological innovation and the problems in operation. The third part has carried on the analysis to the influence tobacco sale factor and the efficiency, including: the influence Yunnan tobacco sale brand factor, the market organization pattern factor, the marketing environment factor carries on the scientific analysis; This paper analyzes the obstacles, disadvantages, threats and opportunities of Yunnan tobacco industry affecting sales, and makes a comprehensive evaluation on the innovation ability of the current model of Yunnan tobacco industry. In the fourth part, the author makes a deep research on the cooperation efficiency between tobacco processing enterprises and tobacco suppliers in Yunnan Province. The strategic guiding ideology is to determine the cooperation goal, the key point of cooperation, the mode stage and the efficiency analysis that runs through the cooperation mode all the time. At the same time, we should strengthen the innovation consciousness of tobacco industry organization cooperation, perfect the idea of system innovation, set up effective competition incentive mechanism, establish scientific cooperation mechanism, train, mold and introduce management marketing expert. This paper puts forward various measures to realize the development mode of modern industry, such as carrying out the mode of cooperation and innovation, strengthening the leadership of management and building the mode of innovative cooperative organization. Finally, the fifth part gives the summary of the whole paper.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.89

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