家纺经济:直面理性回归“新常态”

发布时间：2018-08-04 15:13

【摘要】：正回归市场需求本源,回归商业模式的本质,回归产品质量本身,回归到以消费者需求为引导的系列研发。进入2014年以来,家纺行业的增长速度步入个位数。虽然行业增速放缓,但正符合"新常态"的行业发展状态,家纺行业在低速增长中进行结构调整、产业升级和转型。在"新常态"的规则之下,家纺行业时下呈现出来的状态是——回归。回归市场需求本源,回归商业模式的本质,回归产品质量本身,回归到以消费者需求为引导的系列研发。"商业模式的本质,就是为消费者提供性价比最高的产品,以市场需求引导产品研发",中国家用纺织品行业协会会长杨兆华
[Abstract]:Positive return to the source of market demand, return to the nature of the business model, back to product quality itself, return to the consumer demand-led series of R & D. Enter 2014, the growth rate of home textile industry into single digits. Although the industry growth rate is slowing, but is in line with the "new normal" industry development state, home textile industry in low-speed growth restructuring, industrial upgrading and transformation. In the "new normal" under the rules, home textile industry under the present state is-return. "return to the source of market demand, to the nature of the business model, to the quality of the product itself, to a series of research and development based on consumer demand." The essence of the business model is to provide consumers with the most cost-effective products to guide product research and development according to market demand ", Yang Zhaohua, director of the China National Textile Industry Association
【分类号】：F426.81

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