奇瑞汽车新建工厂可行性研究工作的改进研究
发布时间：2018-08-07 17:55
【摘要】：中国已经成长为世界第一大汽车消费市场，国外的汽车巨头纷纷在华设厂，自主品牌汽车企业也抓住了这个难得的市场井喷机遇逐渐强大起来。奇瑞汽车作为自主品牌的领军企业，发展尤为迅猛，2009年开始新建五个整车工厂，逐步将产能从60万/年提升至120万/年。 新建工厂前期一般会开展项目可行性研究工作，通过分析新建工厂项目的市场、建厂条件、进度质量安全、财务分析等，判定一个项目是否可行。奇瑞汽车近期新建的工厂很多投产后都无法满负荷生产，浪费了大量的资源，打乱了公司的发展战略。该现象虽与市场增速放缓有关，但主要原因是新工厂建设前期可行性研究工作的不足。 笔者在奇瑞汽车工作11年，自2010年开始负责奇瑞三个省外基地的部分项目建设，故笔者想借助本论文总结近三年奇瑞汽车可行性研究工作的一般思路，反思该工作的不足，给出改进策略，供同行参考。 本论文的主要内容： 根据客观现状，先发现问题，再结合现状，提出改善问题的思路和论文结论，并从不同维度对问题改进思路做了拓展思考。 在第一、二章中，对可行性研究的概念和发展历史做了简述，简单介绍了奇瑞汽车及公司在新建工厂可行性研究方面的工作方法，随即，，笔者在第三章花了大量的篇幅去分析奇瑞汽车新建工厂可行性研究工作的不足之处。基本的研究方法是根据笔者近几年的新工厂规划经验，查阅可行性研究相关文献,并在论文准备期间大量走访公司内部、外部相关专业人员，让他们针对新建工厂可行性研究方面的不足提出自己的意见，总结归纳，分不同模块阐述了奇瑞汽车可行性研究存在的问题。 提出问题，便要解决问题。第四章的研究主要集中在如何改进上述存在的问题，这一块的阐述需要平时做丰富的积累，查阅大量的学术资料，借鉴同行的观点,充分运用理论分析手段，针对性的给出改进策略，供同行参考。最后，在第五章中笔者做了一些延伸，拓展到其它自主品牌汽车企业可行性研究工作的不足和建议，并在第六章中对本论文做了简单的回顾和论文结论总结，对可行性研究后期的工作做了展望。 本论文的创新点： 1)论文的研究角度独特。一般学者对投资项目可行性研究的开展，都是围绕如何撰写可行性研究报告及阐述基础开展思路，而笔者的论文是基于奇瑞汽车三年来的新建工厂项目，针对已经完成的可行性研究工作，结合MBA的理论知识，分析其中的问题点，并结合实际，提出自己的改进意见，是可行性研究经验的沉淀，对同行而言，更具有参考价值。 2)研究重点突出。一个投资项目的可行性研究，开展的内容很多，可研究的也很多，但本论文并没有面面俱到，长篇大论，而是突出研究重点，主要从参与者容易出问题的五个研究模块提出问题和改进策略，如市场预测、财务分析、团队管理、项目管理等。 3)更注重实践分析。学术界关于投资项目可行性研究工作，大多偏重于理论研究，对于每个研究模块用什么理论思路去开展阐述较多，其联系实际并不够。本论文更注重实际发生问题的分析和解决方案，注重实际问题的发现和改善，相信对企业、咨询机构或高校可行性研究相关工作人员一定有很大的帮助。
[Abstract]:China has grown into the largest automobile consumption market in the world, and the foreign auto giants have set up factories in China, and the independent brand car enterprises have also grasped this rare market blowout opportunity. Chery automobile, as the leading enterprise of its own brand, has developed rapidly. In 2009, it began to build five new vehicle factories, which will be produced gradually. It can be raised from 600 thousand to 1 million 200 thousand / a year.
The feasibility study of the project will be carried out at the early stage of the new factory. Through the analysis of the market of the new plant, the conditions of the construction, the safety of the progress, the financial analysis, and so on, it is possible to determine whether a project is feasible. Many of the newly built factories in Chery can not be fully loaded after production, waste a lot of resources and disrupt the company's hair. Although this phenomenon is related to the slowdown of market growth, the main reason is the inadequacy of feasibility study in the early stage of new plant construction.
The author has been responsible for the construction of part of the three Chery bases in Chery since 2010 for 11 years, so I want to summarize the general train of thought on the feasibility study of Chery automobile in the last three years with the help of this paper, reflect on the shortcomings of the work, and give the improvement strategy for the reference of the colleagues.
The main contents of this paper are as follows:
According to the objective situation, we first discover the problems, and then combine the status quo, put forward the idea of improving the problem and the conclusion of the paper, and expand the thinking of the thinking of the problem improvement from different dimensions.
In the first, second chapter, the concept and development history of feasibility study are briefly introduced, and the working methods of Chery automobile and company's feasibility study in new factory are briefly introduced. Then, in the third chapter, the author spends a lot of space to analyze the shortcomings of the research work on the feasibility of the new Chery automobile factory. The method is based on the author's new factory planning experience in recent years, consulted the relevant literature of the feasibility study, and visited the company in a large amount during the preparation of the paper, and the external related professionals made them put forward their opinions on the shortcomings of the feasibility study of the new factory, summarized and summarized the feasibility of the Chery automobile in different modules. Study the problems.
The research of the fourth chapter is mainly focused on how to improve the above problems. The exposition needs to make a rich accumulation, consult a large number of academic data, draw on the views of the peers, make full use of the theoretical analysis methods, give the strategies for improvement and provide reference for the peers. Finally, in the fifth chapter. The author has made some extensions to extend to the shortcomings and suggestions of the feasibility study of other independent brand automobile enterprises, and in the sixth chapter, a brief review of this paper and a conclusion of the paper are summarized, and the future work of the feasibility study is prospected.
The innovation of this paper:
1) the research angle of the paper is unique. The development of the feasibility study of investment projects by the general scholars is around how to write the feasibility study report and explain the basic idea. The author's thesis is based on the new factory project of the Chery automobile for three years, in view of the completed feasibility study, the analysis of the theoretical knowledge of the MBA The problems and suggestions for improvement are the precipitation of feasibility study experience, which is of more reference value to colleagues.
2) the research focus is focused. The feasibility study of an investment project has a lot of content and a lot of research. However, this paper does not keep up with each other, but has a long discussion, but focuses on the research focus, mainly from the five research modules that the participants are prone to problems, such as market forecasting, financial analysis, and team management, Project management and so on.
3) more attention is paid to the practical analysis. Most of the research work on the feasibility of investment projects is focused on the theoretical research. It is more important for each research module to elaborate on the theoretical ideas of each research module, which is not enough. This paper pays more attention to the analysis and solution of the actual problems, and pays more attention to the discovery and improvement of the actual problems. It will be of great help to enterprises, consulting institutions or relevant staff in universities.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471
本文编号：2170864
[Abstract]:China has grown into the largest automobile consumption market in the world, and the foreign auto giants have set up factories in China, and the independent brand car enterprises have also grasped this rare market blowout opportunity. Chery automobile, as the leading enterprise of its own brand, has developed rapidly. In 2009, it began to build five new vehicle factories, which will be produced gradually. It can be raised from 600 thousand to 1 million 200 thousand / a year.
The feasibility study of the project will be carried out at the early stage of the new factory. Through the analysis of the market of the new plant, the conditions of the construction, the safety of the progress, the financial analysis, and so on, it is possible to determine whether a project is feasible. Many of the newly built factories in Chery can not be fully loaded after production, waste a lot of resources and disrupt the company's hair. Although this phenomenon is related to the slowdown of market growth, the main reason is the inadequacy of feasibility study in the early stage of new plant construction.
The author has been responsible for the construction of part of the three Chery bases in Chery since 2010 for 11 years, so I want to summarize the general train of thought on the feasibility study of Chery automobile in the last three years with the help of this paper, reflect on the shortcomings of the work, and give the improvement strategy for the reference of the colleagues.
The main contents of this paper are as follows:
According to the objective situation, we first discover the problems, and then combine the status quo, put forward the idea of improving the problem and the conclusion of the paper, and expand the thinking of the thinking of the problem improvement from different dimensions.
In the first, second chapter, the concept and development history of feasibility study are briefly introduced, and the working methods of Chery automobile and company's feasibility study in new factory are briefly introduced. Then, in the third chapter, the author spends a lot of space to analyze the shortcomings of the research work on the feasibility of the new Chery automobile factory. The method is based on the author's new factory planning experience in recent years, consulted the relevant literature of the feasibility study, and visited the company in a large amount during the preparation of the paper, and the external related professionals made them put forward their opinions on the shortcomings of the feasibility study of the new factory, summarized and summarized the feasibility of the Chery automobile in different modules. Study the problems.
The research of the fourth chapter is mainly focused on how to improve the above problems. The exposition needs to make a rich accumulation, consult a large number of academic data, draw on the views of the peers, make full use of the theoretical analysis methods, give the strategies for improvement and provide reference for the peers. Finally, in the fifth chapter. The author has made some extensions to extend to the shortcomings and suggestions of the feasibility study of other independent brand automobile enterprises, and in the sixth chapter, a brief review of this paper and a conclusion of the paper are summarized, and the future work of the feasibility study is prospected.
The innovation of this paper:
1) the research angle of the paper is unique. The development of the feasibility study of investment projects by the general scholars is around how to write the feasibility study report and explain the basic idea. The author's thesis is based on the new factory project of the Chery automobile for three years, in view of the completed feasibility study, the analysis of the theoretical knowledge of the MBA The problems and suggestions for improvement are the precipitation of feasibility study experience, which is of more reference value to colleagues.
2) the research focus is focused. The feasibility study of an investment project has a lot of content and a lot of research. However, this paper does not keep up with each other, but has a long discussion, but focuses on the research focus, mainly from the five research modules that the participants are prone to problems, such as market forecasting, financial analysis, and team management, Project management and so on.
3) more attention is paid to the practical analysis. Most of the research work on the feasibility of investment projects is focused on the theoretical research. It is more important for each research module to elaborate on the theoretical ideas of each research module, which is not enough. This paper pays more attention to the analysis and solution of the actual problems, and pays more attention to the discovery and improvement of the actual problems. It will be of great help to enterprises, consulting institutions or relevant staff in universities.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471
【参考文献】
相关硕士学位论文 前9条
1 袁进军;JY公司汽车车架配套件加工生产线技术改造项目可行性研究[D];吉林大学;2011年
2 王克平;汽车零部件行业项目可行性研究[D];上海交通大学;2010年
3 陈乐乐;奇瑞汽车与江淮汽车并购重组问题研究[D];安徽大学;2010年
4 朱吉玉;奇瑞公司人才开发战略研究[D];贵州大学;2009年
5 纪丽芳;矩阵型组织内小型项目的项目管理应用[D];上海交通大学;2009年
6 周黎明;汽车零部件项目可行性研究及案例应用分析[D];上海交通大学;2009年
7 徐杰;奇瑞汽车进军俄罗斯市场进入模式研究[D];复旦大学;2009年
8 高斌华;中国企业境外建厂项目投资决策的研究[D];上海交通大学;2007年
9 刘凌;建设项目全过程造价控制研究[D];武汉理工大学;2006年
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