A公司风能发电机项目商业计划书

发布时间：2018-09-03 20:41

【摘要】：自2008年国际金融危机以来，中国的电子制造业承受着国外需求萎缩和国内产能过剩的双重压力。相对于行业的不景气，财力雄厚的企业更愿意在行业处于低谷的时候利用自身资金上的优势扩大投资建立相对于竞争对手的规模优势。基于以上背景本商业计划书研究A公司风能发电机投资项目。具体的运作模式是客户为主导A公司参与项目的设计和研发，A公司负责项目的生产、物流配送、销售支持、售后支持等服务。基于这一前提，本商业计划书分成3个大部分共7章，第一部分是公司以及项目介绍和环境分析，主要介绍A公司和项目的概况，对行业的一般环境、市场环境和行业环境进行分析。第二部分是介绍项目的营运策划和市场营销策划，首先结合A公司的实际情况，围绕工作坊的概念介绍营运策划方案。然后对A公司的潜在市场进行市场细分分析并确定目标市场，运用市场营销理论为项目制定市场营销的策略。在第三部分中，主要论述项目的财务分析和风险管控，运用财务管理知识对项目进行财务投资回报分析，结合行业的实际情况对主要项目风险进行分析和提出相应的应对策略和风险规避建议。本文研究表明，，由于项目所在的细分市场是属于A公司的优势目标市场，A公司运用工作坊的营运概念去运作风能发电机的项目具备可操作性，而相关的财务分析表明，项目在设定投资回报预期的条件下具有较大盈利预期。
[Abstract]:Since the 2008 international financial crisis, China's electronics manufacturing industry has been under the double pressure of shrinking foreign demand and overcapacity. Companies with deep pockets are more willing to capitalize on their financial advantages to build a scale advantage over competitors when the industry is in the doldrums, rather than a downturn in the industry. Based on the above background this business plan study A company wind power generator investment project. The specific mode of operation is the participation of the customer in the design and development of the project. The company is responsible for the production, logistics, distribution, sales support, after-sales support and other services of the project. Based on this premise, this business plan is divided into three major parts and seven chapters. The first part is company and project introduction and environmental analysis. Market environment and industry environment are analyzed. The second part is to introduce the operation planning and marketing planning of the project, first of all, combined with the actual situation of company A, the operation planning scheme is introduced around the concept of workshop. Then the potential market of company A is analyzed and the target market is determined, and the marketing strategy for the project is worked out by using the marketing theory. In the third part, it mainly discusses the financial analysis and risk management of the project, and applies the knowledge of financial management to analyze the financial investment return of the project. According to the actual situation of the industry, this paper analyzes the main project risks and puts forward corresponding countermeasures and risk aversion suggestions. The research shows that because the market segment in which the project is located is an advantage target market belonging to company A, the project in which A Company uses the workshop concept to operate wind power generators is operable, and the related financial analysis shows that, The project is expected to have a larger profit under the condition of setting the expected return on investment.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F722;F426.61

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