云南白药营运资金管理研究
发布时间：2018-09-16 18:51
【摘要】：在经济全球化的大环境下,企业外部竞争环境也发生了重大改变,企业要想适应这样的大环境,加强自身对市场风险的免疫力,就必须改变和优化现在的经营管理方式。随着社会主义经济体制的逐步建立和现代企业制度的不断完善,更多的企业涌入市场,市场竞争日益加剧,我国企业的经营者越来越意识到营运资金管理的重要性。营运资金是企业的血液,是影响企业未来发展的主要瓶颈,关系着企业的生死存亡,而营运资金管理是我国企业普遍存在的薄弱环节。如何防范营运资金危机,如何提高营运资金管理绩效一直是学界、企业界研究的重点。传统营运资金管理理论和方法存在很多缺陷,已经无法满足现代企业管理的需求,企业必需要根据自身情况尽快吸收和应用现代营运资金管理理论与方法,谁吸收和运用的快,谁就将获得竞争的主动权,获得市场主导地位。所以,我们在营运资金管理实践中,有必要以价值链的理念来指导,不断增强营运资金管理水平,以更好的优势参与市场竞争。 本文采用通过理论回顾、现状分析、管理绩效评价、提出优化建议的研究思路。论文首先阐述了论文研究背景、目的及意义、介绍了云南白药集团概况、研究内容与框架、回顾了国内外营运资金研究现状。从营运资金的内涵、营运资金管理的内涵、营运资金管理的三种理念、营运资金管理研究的发展历程进行了理论性阐述。分析了生物医药制品业的行业特点,对云南白药营运资金现状进行了分析。并结合营运资金管理理论发展的三个阶段,对云南白药营运资金管理进行评价,总结其特色与不足。以价值链管理理念为指导,提出价值链导向营运资金管理建议。 文章立足于云南白药2007年至2011年营运资金管理基础上,分析其营运资金现状和营运资金管理情况,总结其管理特色,指出不足之处,基于价值链提出优化建议,目的是为了使企业营运资金周转流畅,提高企业经营管理水平、达到企业价值最大化,更好地参与市场竞争,同时也希望在同类企业中得到借鉴和推广。
[Abstract]:Under the environment of economic globalization, the external competition environment of enterprises has also undergone great changes. If enterprises want to adapt to such a big environment and strengthen their immunity to market risks, they must change and optimize the present management mode. With the gradual establishment of the socialist economic system and the continuous improvement of the modern enterprise system, more and more enterprises pour into the market and the market competition intensifies day by day. The operators of our enterprises are more and more aware of the importance of working capital management. Working capital is the blood of the enterprise and the main bottleneck that affects the future development of the enterprise. It is related to the life and death of the enterprise, and the working capital management is the weak link of our country's enterprises. How to prevent the crisis of working capital and how to improve the performance of working capital management has always been the focus of academic and business research. There are many defects in the traditional working capital management theory and method, which can not meet the needs of modern enterprise management. Enterprises must absorb and apply the modern working capital management theory and method as soon as possible according to their own situation, who absorbs and applies it quickly. Who will gain the initiative of competition, to gain the dominant position in the market. Therefore, in the practice of working capital management, it is necessary to use the concept of value chain to guide, enhance the level of working capital management and participate in market competition with better advantages. In this paper, through theoretical review, current situation analysis, management performance evaluation, the research ideas of optimization suggestions are put forward. Firstly, this paper describes the background, purpose and significance of the research, introduces the general situation, research contents and framework of Yunnan Baiyao Group, and reviews the current situation of working capital research at home and abroad. From the connotation of working capital, three concepts of working capital management, and the development course of working capital management, this paper makes a theoretical exposition. In this paper, the characteristics of biomedical products industry are analyzed, and the current situation of working capital of Yunnan Baiyao is analyzed. Combined with the three stages of the development of the working capital management theory, this paper evaluates the working capital management of Yunnan Baiyao and summarizes its characteristics and shortcomings. Guided by the idea of value chain management, the paper puts forward some suggestions on value chain oriented working capital management. Based on the working capital management of Yunnan Baiyao from 2007 to 2011, this paper analyzes the current situation of working capital and the management of working capital, summarizes its management characteristics, points out its shortcomings, and puts forward some optimization suggestions based on the value chain. The purpose is to make the working capital flow smooth, to improve the management level, to maximize the value of the enterprise and to participate in the market competition better. At the same time, it is hoped to be used for reference and popularized in the similar enterprises.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.72
本文编号：2244409
[Abstract]:Under the environment of economic globalization, the external competition environment of enterprises has also undergone great changes. If enterprises want to adapt to such a big environment and strengthen their immunity to market risks, they must change and optimize the present management mode. With the gradual establishment of the socialist economic system and the continuous improvement of the modern enterprise system, more and more enterprises pour into the market and the market competition intensifies day by day. The operators of our enterprises are more and more aware of the importance of working capital management. Working capital is the blood of the enterprise and the main bottleneck that affects the future development of the enterprise. It is related to the life and death of the enterprise, and the working capital management is the weak link of our country's enterprises. How to prevent the crisis of working capital and how to improve the performance of working capital management has always been the focus of academic and business research. There are many defects in the traditional working capital management theory and method, which can not meet the needs of modern enterprise management. Enterprises must absorb and apply the modern working capital management theory and method as soon as possible according to their own situation, who absorbs and applies it quickly. Who will gain the initiative of competition, to gain the dominant position in the market. Therefore, in the practice of working capital management, it is necessary to use the concept of value chain to guide, enhance the level of working capital management and participate in market competition with better advantages. In this paper, through theoretical review, current situation analysis, management performance evaluation, the research ideas of optimization suggestions are put forward. Firstly, this paper describes the background, purpose and significance of the research, introduces the general situation, research contents and framework of Yunnan Baiyao Group, and reviews the current situation of working capital research at home and abroad. From the connotation of working capital, three concepts of working capital management, and the development course of working capital management, this paper makes a theoretical exposition. In this paper, the characteristics of biomedical products industry are analyzed, and the current situation of working capital of Yunnan Baiyao is analyzed. Combined with the three stages of the development of the working capital management theory, this paper evaluates the working capital management of Yunnan Baiyao and summarizes its characteristics and shortcomings. Guided by the idea of value chain management, the paper puts forward some suggestions on value chain oriented working capital management. Based on the working capital management of Yunnan Baiyao from 2007 to 2011, this paper analyzes the current situation of working capital and the management of working capital, summarizes its management characteristics, points out its shortcomings, and puts forward some optimization suggestions based on the value chain. The purpose is to make the working capital flow smooth, to improve the management level, to maximize the value of the enterprise and to participate in the market competition better. At the same time, it is hoped to be used for reference and popularized in the similar enterprises.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.72
【参考文献】
相关期刊论文 前1条
1 傅军如;零营运资本:财务管理新理念[J];工厂管理;1996年12期
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