中国绿色印刷产业发展战略研究

发布时间：2018-10-10 11:24

【摘要】：本文以中国印刷产业绿色化发展为背景，主要探讨如何实现中国绿色印刷产业发展战略。文章以“什么是绿？”——“为什么绿，能不能绿？”——“绿到了什么程度？”——“存在哪些问题？”——“怎样绿的更好？”为主线，研究内容共分为6个部分，从第2部分开始依次回答主线当中的五个问题。第2部分：基本概念与基本理论。通过介绍“绿色印刷”、“印刷产业链”、“绿色印刷产业”和“绿色印刷产业链”这些主要概念来回答“什么事绿” 第3部分：中国印刷产业绿色化发展动因与可行性分析。基于印刷产业链的上中下游各个环节进行分析，进而提出发展绿色印刷的必要性。从国家，行业协会，以及企业自身三个层次出发分析发展绿色印刷的能动因素以及可行性。主要回答了“为什么绿，能不能绿？” 第4部分：国内外印刷业绿色化发展情况分析。主要对国内外开展绿色印刷的情况进行分析，对比国内外的绿色印刷发展的各个方面。主要回答了“绿到了什么程度？” 第5部分：中国绿色印刷产业发展存在问题分析。通过国内外比较以及中国印刷产业的实际情况，列出存在的问题，寻找原因。主要回答了“存在哪些问题？” 第6部分：推进中国绿色印刷产业发展的战略举措。针对主要问题，进行战略规划，，提出战略执行思路。主要回答了“怎样绿的更好？” 在研究方法方面，主要运用实证调研和规范分析相结合，定性研究与定量研究兼顾，采用比较、逻辑分析等战略管理方法统摄全过程研究。具体研究方法主要有文献资料分析法，实证调研法，重点访谈法，模型分析法，量化分析法等。
[Abstract]:Based on the green development of China's printing industry, this paper mainly discusses how to realize the development strategy of China's green printing industry. The article reads, "what is green?" -"Why is it green? can it be green?" -"how green is it?" -"what are the problems?" -"what kind of green is better?" For the main line, the research content is divided into six parts, starting from the second part in order to answer five questions in the main line. Part 2: basic concepts and theories. Through the introduction of "Green Printing", "Printing Industry chain", "Green Printing Industry" and "Green Printing Industry chain" are the main concepts to answer "what is Green" part 3: the motive and feasibility analysis of green development of Chinese printing industry. Based on the analysis of the upper, middle and lower reaches of the printing industry chain, the necessity of developing green printing is put forward. This paper analyzes the dynamic factors and feasibility of developing green printing from three levels of state, trade association and enterprises themselves. The main answer is "Why green, can you green?" Part 4: analysis of green development of printing industry at home and abroad. This paper analyzes the development of green printing at home and abroad, and compares the development of green printing at home and abroad. The main answer is "how green is it?" Part 5: analysis of the problems existing in the development of China's green printing industry. Through the comparison between domestic and foreign countries and the actual situation of China's printing industry, this paper lists the existing problems and finds out the reasons. The main answer is "what are the questions?" Part 6: the strategic measures to promote the development of green printing industry in China. Aim at the main problem, carry on the strategic plan, put forward the strategic implementation thought. The main answer is "how better is green?" In the aspect of research methods, it mainly uses the combination of empirical research and normative analysis, qualitative research and quantitative research, the use of comparison, logic analysis and other strategic management methods to control the whole process of research. The specific research methods include literature analysis, empirical research, key interview, model analysis, quantitative analysis and so on.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.84

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