山东石大科技集团有限公司发展战略研究
发布时间：2018-10-24 18:50
【摘要】：石化行业是国民经济的支柱性产业，其产品广泛应用于国民经济、人民生活、国防科技等各个领域。目前，我国正处于经济持续增长、产业结构进一步调整优化、资源不断重新整合的关键阶段。这就造成一方面，石化行业整体正进入新一轮的发展周期中，政策扶持、技术升级、新能源新技术的逐步应用、精细化工的迅速发展，为行业发展提供了良好的机遇；但另一方面，也面临着不可再生资源的获取日趋困难、节能减排压力进一步增大的现状，这就要求企业必须对今后的发展进行规划、研究，把握时机、规避风险。这样才能保证企业持续、稳定发展下去。 为此，论文选取石化企业山东石大科技集团有限公司为研究对象，重点研究中小炼油企业的发展问题，旨在为相关或相似现状的国内企业的发展提供一定的参考依据，论文的总体思路如下：通过对国内外企业发展规划研究的相关理论进行了系统的总结，结合石油加工企业自身的特点，从山东石大科技集团有限公司的实际情况出发，利用PEST分析法，，SWOT分析法，竞争力分析充分的调查和分析了公司目前面临的内外部环境，并对其发展规划问题进行了研究，制定出了公司的发展目标和未来的发展方案，并提出了发展方案的具体的实施步骤和保障措施。
[Abstract]:Petrochemical industry is a pillar industry of national economy. Its products are widely used in various fields such as national economy, people's life, national defense science and technology and so on. At present, China is in the critical stage of sustained economic growth, further adjustment and optimization of industrial structure, and continuous re-integration of resources. On the one hand, the petrochemical industry as a whole is entering a new cycle of development, policy support, technology upgrading, the gradual application of new energy and new technology, the rapid development of fine chemicals, provides a good opportunity for the development of the industry; On the other hand, the acquisition of non-renewable resources is becoming more and more difficult, and the pressure of energy saving and emission reduction is increasing, which requires enterprises to plan, study, grasp the opportunity and avoid risks in the future. Only in this way can the enterprise continue and develop steadily. Therefore, the paper chooses Shandong Shida Science and Technology Group Co., Ltd. as the research object, focuses on the development of small and medium-sized refining enterprises, in order to provide some reference for the development of related or similar domestic enterprises. The general ideas of the thesis are as follows: through the systematic summary of the relevant theories of the domestic and foreign enterprises' development planning, combined with the characteristics of the petroleum processing enterprises, starting from the actual situation of Shandong Shi Da Science and Technology Group Co., Ltd. By using PEST analysis, SWOT analysis and competitiveness analysis, this paper investigates and analyzes the internal and external environment faced by the company at present, studies its development planning problems, and formulates the development objectives and future development plans of the company. And put forward the concrete implementation steps and safeguard measures of the development program.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.722
本文编号：2292250
[Abstract]:Petrochemical industry is a pillar industry of national economy. Its products are widely used in various fields such as national economy, people's life, national defense science and technology and so on. At present, China is in the critical stage of sustained economic growth, further adjustment and optimization of industrial structure, and continuous re-integration of resources. On the one hand, the petrochemical industry as a whole is entering a new cycle of development, policy support, technology upgrading, the gradual application of new energy and new technology, the rapid development of fine chemicals, provides a good opportunity for the development of the industry; On the other hand, the acquisition of non-renewable resources is becoming more and more difficult, and the pressure of energy saving and emission reduction is increasing, which requires enterprises to plan, study, grasp the opportunity and avoid risks in the future. Only in this way can the enterprise continue and develop steadily. Therefore, the paper chooses Shandong Shida Science and Technology Group Co., Ltd. as the research object, focuses on the development of small and medium-sized refining enterprises, in order to provide some reference for the development of related or similar domestic enterprises. The general ideas of the thesis are as follows: through the systematic summary of the relevant theories of the domestic and foreign enterprises' development planning, combined with the characteristics of the petroleum processing enterprises, starting from the actual situation of Shandong Shi Da Science and Technology Group Co., Ltd. By using PEST analysis, SWOT analysis and competitiveness analysis, this paper investigates and analyzes the internal and external environment faced by the company at present, studies its development planning problems, and formulates the development objectives and future development plans of the company. And put forward the concrete implementation steps and safeguard measures of the development program.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.722
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