“十二五”期间GD公司融资策略研究
[Abstract]:Electric power industry is the basic industry of national economy, and its sustainable development is an important guarantee for the steady and rapid development of national economy. As a capital-intensive industry, electric power investment is huge, its development needs a large amount of capital support, power enterprises generally face the problem of huge funding gap. Especially in the macroeconomic situation of tightening money and strictly controlling the scale of bank loans since 2010, under the background of the difficult market-oriented reform of power industry, the financing situation of power generation enterprises is unprecedented difficult, financing problems become their leapfrog development. Strengthen and enlarge, realize the bottleneck of the strategic planning goal of the 12 th five-year plan. In this context, this paper studies the financing strategy of GD Company, a large state-owned holding power group enterprise in Guangdong Province during the 12th Five-Year Plan period, to solve the financing problems of current power generation enterprises. Breaking through the bottleneck of development has certain practical significance. This article uses the literature research and the case analysis method to carry on the research, through the literature research, proposes the enterprise financing correlation theory basis, establishes the theoretical frame of the analysis, through the financing case research, uses the detailed data, By means of SWOT analysis and comparative analysis, this paper studies the financing methods available for GD Company, and puts forward the financing strategies suitable for GD Company during the 12th Five-Year Plan period. First of all, the paper studies the current financing situation and the difficulties of GD company, especially analyzes the difficulty of equity investment financing, such as large fund gap, insufficient endogenous financing capacity, single external financing channel, and great difficulty in equity investment financing. Listed company capital operation dynamics is insufficient and so on outstanding question. Secondly, this paper analyzes the macro environmental factors, the industry environmental factors and the micro environmental factors of financing respectively, and concludes the advantages and disadvantages, opportunities and threats faced by the financing of GD Company during the 12th Five-Year Plan period. Thirdly, combined with the actual situation of GD Company and the experience of successful financing cases in the same industry, the paper studies the financing methods suitable for the 12th Five-Year Plan period, and analyzes the feasibility of various financing methods and the focus of their attention. For financing strategy design provides a solid foundation. Finally, the paper classifies and optimizes the financing methods available for GD Company, and puts forward the viewpoint of advancing the financing methods in different levels, and puts forward the corresponding financing strategies and the guarantee measures for the implementation of the financing strategies combined with its financing needs.
【学位授予单位】:华南理工大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F275;F426.61
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