美的净水设备公司服务型制造模式转型研究

发布时间：2018-11-04 16:28

【摘要】：随着人们消费需求的改变和产品的同质化带来的市场竞争的加剧，服务在制造企业业务中的比重逐渐增加。服务型制造是作为一种新的制造模式，已经成为了建立企业持续竞争优势的主要路径之一。越来越多的传统型制造企业通过从以产品为中心转向以服务为中心，从产品制造商转向系统方案的供应商，实现服务型制造转型来提升企业的核心竞争力。国内外的学者也都将研究目光转向了服务型制造，然而多数研究尚处在理论层面，关于制造企业的服务型制造转型实践方面的研究相对较少。本文就将从实践的角度出发，选取行业较为有代表性和特殊性的美的净水设备公司为研究对象，对其由服务型制造模式的转型过程进行研究。本研究首先对服务型制造相关理论的文献进行梳理和总结，，提炼出了传统型制造和服务型制造的概念和特点，重点剖析了制造企业由传统型制造向服务型制造转变的一般过程、转变方式和途径。其次，在理论构建的基础上，利用半结构化访谈法、实地考察法和文档分析法三种方法相结合，组成证据三角形，深入的研究了美的净水设备公司的服务型制造模式的转型，分别分析了美的净水设备公司转型的发展现状，以及公司服务型制造的转型过程。依据研究结果总结梳理出美的净水设备公司的服务型制造模式转型模型。最后，对美的净水设备公司的转型过程进行评价，找出了转型中的优势和不足，并针对于此提出了对其服务型制造模式的进一步完善和改进建议。本文通过研究美的净水设备公司由传统制造向服务型制造的转型过程，提出了针对其服务型制造模式的完善对策。同时，也有助于为服务型制造相对于传统制造的优势和实际应用意义的研究提供实际案例。通过本文的研究，对于中国净水设备制造行业的其他企业的战略转型，甚至中国制造行业的众多企业的发展方向，都具有一定的借鉴意义。
[Abstract]:With the change of people's consumption demand and the aggravation of market competition brought by the homogenization of products, the proportion of service in the business of manufacturing enterprises is increasing gradually. As a new manufacturing model, service-oriented manufacturing has become one of the main ways to establish sustainable competitive advantage of enterprises. More and more traditional manufacturing enterprises turn from product-centered to service-centric and from product-manufacturer to supplier of system solution to realize service-oriented manufacturing transformation to enhance the core competitiveness of enterprises. Scholars at home and abroad have also turned their attention to service-oriented manufacturing. However, most of the research is still in the theoretical level, and the research on the practice of service-oriented manufacturing transformation in manufacturing enterprises is relatively small. From the point of view of practice, this paper selects the representative and special water purification equipment company of the industry as the research object, and studies the transformation process of the service manufacturing mode. In this paper, firstly, the related theories of service-oriented manufacturing are reviewed and summarized, the concepts and characteristics of traditional manufacturing and service-oriented manufacturing are refined, and the general process of transformation from traditional manufacturing to service-oriented manufacturing is analyzed. Ways and means of change Secondly, on the basis of theoretical construction, using semi-structured interview method, field investigation method and document analysis method together to form evidence triangle, the paper deeply studies the transformation of service-oriented manufacturing model of Midea Water purification equipment Company. This paper analyzes the current situation of the transformation of Meimei Water purification equipment Company and the process of the transformation of the company's service manufacturing. According to the research results, the paper summarizes the transformation model of service manufacturing mode of Meimei Water purification equipment Company. Finally, the paper evaluates the transformation process of the water purification equipment company in USA, finds out the advantages and disadvantages of the transformation, and puts forward some suggestions for further improvement and improvement of its service-oriented manufacturing model. Based on the study of the transformation process from traditional manufacturing to service-oriented manufacturing in Meimei Water purification equipment Company, this paper puts forward the perfect countermeasures for its service-oriented manufacturing model. At the same time, it is helpful to provide practical cases for the study of the advantages and practical application significance of service-oriented manufacturing over traditional manufacturing. Through the research of this paper, it has certain reference significance for the strategic transformation of other enterprises in China's water purification equipment manufacturing industry, and even for the development direction of many enterprises in China's manufacturing industry.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6

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