好想你枣业股份有限公司发展战略研究
发布时间：2018-11-14 11:02
【摘要】：随着现代社会生活节奏逐渐加快，人民生活水平不断提高，人们对饮食的要求不再满足传统意义上的“一日三餐”，追求品牌和健康成为一种时尚，人们在选择食品时会更加关注口感、观感、营养以及功能。因此，现在人们对于绿色、健康和养生型食品需求越来越大。大枣能提高人体免疫力，并可抑制癌细胞，预防胆结石。枣中富含钙和铁，对防治骨质疏松、贫血有重要作用，尤其适合中老年人和青少年食用。枣类深加工产品更是具有丰富的营养价值和食疗价值，市场前景广阔。好想你枣业股份有限公司是一家集红枣加工、销售、种植与一体的枣产业龙头企业，凭借其产品创新能力、品牌优势、产业链纵向一体化优势成为枣产品行业的领跑者，经过十多年的积累，已经成为人们日常消费和礼品馈赠的重要选择，，近年来呈现不断壮大的趋势。好想你枣业股份有限公司目前已经形成比较完整的产品系列，主要产品拥有十大系列，单品达到230多个，目前企业依靠开设加盟店的方式将自己的营销网络覆盖全国各个省市，目前的市场份额行业第一。好想你枣业股份有限公司虽然在枣产品市场中起步较早，在不断发展的过程中，好想你公司面临的竞争环境越来越复杂，竞争压力越来越大，企业下一步的战略将成为决定企业能否繁荣发展的关键因素。 本文以好想你枣业股份有限公司发展战略为研究内容，首先对公司所处的环境以及自身的能力进行了梳理，运用SWOT分析矩阵、波特的五力竞争模型找出制约公司下一步发展的关键因素。通过权衡机会和威胁以及企业的优势和劣势确定了企业的发展方向，并制定了一整套科学、可操作性强的战略方案，希望通过我的努力为好想你枣业股份有限公司的发展提供一些理论指导和现实参考。
[Abstract]:With the rapid pace of modern social life and the continuous improvement of people's living standards, people's dietary requirements no longer meet the traditional sense of "three meals a day", the pursuit of brand and health has become a fashion. People pay more attention to taste, perception, nutrition and function when choosing food. As a result, there is a growing demand for green, healthy and healthful foods. Jujube can improve human immunity, and can inhibit cancer cells, prevent gallstones. Jujube is rich in calcium and iron, and plays an important role in preventing osteoporosis and anemia. Jujube products are rich in nutritional value and therapeutic value, and have a broad market prospect. As you date Industry Co., Ltd. is a jujube processing, sales, planting and integration of the jujube industry leading enterprises, with its product innovation ability, brand advantages, industry chain vertical integration advantages to become the industry leader in jujube products, After more than ten years' accumulation, it has become an important choice for people's daily consumption and gift. I think you Zaoye Co., Ltd. has already formed a relatively complete product line at present. The main products have 10 series, with more than 230 individual products. At present, enterprises rely on the way of opening franchise stores to cover their own marketing network in various provinces and cities throughout the country. Current market share industry first. Although you started early in the jujube product market, in the process of continuous development, your company is facing a more and more complex competitive environment and more competitive pressure. The next strategy of the enterprise will be the key factor to determine the prosperity and development of the enterprise. In this paper, the development strategy of the company is studied. Firstly, the environment and ability of the company are combed out, and the SWOT analysis matrix is used. Porter's five-force competition model finds out the key factors restricting the company's next development. By weighing the opportunities and threats as well as the strengths and weaknesses of the enterprise, the development direction of the enterprise has been determined, and a set of scientific and operational strategic plans have been formulated. Hope that through my efforts for the development of you Zaoye Co., Ltd. to provide some theoretical guidance and practical reference.
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82
本文编号：2330981
[Abstract]:With the rapid pace of modern social life and the continuous improvement of people's living standards, people's dietary requirements no longer meet the traditional sense of "three meals a day", the pursuit of brand and health has become a fashion. People pay more attention to taste, perception, nutrition and function when choosing food. As a result, there is a growing demand for green, healthy and healthful foods. Jujube can improve human immunity, and can inhibit cancer cells, prevent gallstones. Jujube is rich in calcium and iron, and plays an important role in preventing osteoporosis and anemia. Jujube products are rich in nutritional value and therapeutic value, and have a broad market prospect. As you date Industry Co., Ltd. is a jujube processing, sales, planting and integration of the jujube industry leading enterprises, with its product innovation ability, brand advantages, industry chain vertical integration advantages to become the industry leader in jujube products, After more than ten years' accumulation, it has become an important choice for people's daily consumption and gift. I think you Zaoye Co., Ltd. has already formed a relatively complete product line at present. The main products have 10 series, with more than 230 individual products. At present, enterprises rely on the way of opening franchise stores to cover their own marketing network in various provinces and cities throughout the country. Current market share industry first. Although you started early in the jujube product market, in the process of continuous development, your company is facing a more and more complex competitive environment and more competitive pressure. The next strategy of the enterprise will be the key factor to determine the prosperity and development of the enterprise. In this paper, the development strategy of the company is studied. Firstly, the environment and ability of the company are combed out, and the SWOT analysis matrix is used. Porter's five-force competition model finds out the key factors restricting the company's next development. By weighing the opportunities and threats as well as the strengths and weaknesses of the enterprise, the development direction of the enterprise has been determined, and a set of scientific and operational strategic plans have been formulated. Hope that through my efforts for the development of you Zaoye Co., Ltd. to provide some theoretical guidance and practical reference.
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82
【参考文献】
相关期刊论文 前2条
1 王钦;;改革开放三十年中国企业战略的发展:复杂环境下的“协同演进”[J];清华大学学报(哲学社会科学版);2008年S2期
2 徐飞,章人君;战略联盟的组建、管理和发展[J];上海管理科学;2003年06期
本文编号：2330981
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