汽车经销商4S店商业模式研究
发布时间：2018-11-15 17:24
【摘要】：中国汽车市场经过了十余年的井喷式增长，从2000年的平均207万辆的产销规模到2012年的平均1930万辆的规模，，中国的汽车市场已经发生了翻天覆地的变化。在这种变化下，汽车销售企业的商业模式也发生了深刻的变革。由最初简单的汽车经销店模式，到最后功能齐全的4S店模式，都是随市场变化的产物。井喷式的发展过后，汽车市场已经逐步的回归理性，在这样的大背景下经销商该如何去选择符合自己发展需要的商业模式。 本论文结合作者的汽车行业从业北京着重讨论在市场理性的大背景下，汽车经销商该如何克服之前想要迅速收回投资的盈利心理，着眼于企业的长远发展；如何构建经销商的自身品牌；如何合理的优化自身的网络发展计划；如何找到新的利润增长点去保持企业的可持续发展；如何在销售出现负毛利的情况下仍能够保证盈利。 本论文通过大量的市场调研和资料采集，详尽的分析了国内汽车经销商的生存现状并针对现存的相应问题给出了建议，希望本论文能对汽车经销商今后的发展提供思路和帮助。
[Abstract]:China's auto market has changed dramatically after more than a decade of blowout growth, from an average of 2.07 million vehicles in 2000 to an average of 19.3 million vehicles in 2012. In this change, the business model of auto sales enterprises has also undergone profound changes. From the original simple car dealership model to the final full-featured 4 S store model, are the product of market changes. After the development of blowout, the automobile market has gradually returned to rational, in such a big background, how should dealers choose the business model that meets their development needs. Under the background of market rationality, this paper focuses on how to overcome the profit psychology of auto dealers who want to get back their investment quickly, and focus on the long-term development of enterprises. How to build the dealer's own brand; how to optimize its network development plan; how to find new profit growth point to maintain the sustainable development of the enterprise; how to ensure the profit in the case of negative gross margin of sales. Through a large number of market research and data collection, this paper analyzes the existing situation of domestic automobile dealers and gives some suggestions for the existing problems. I hope this paper can provide ideas and help for the future development of automobile dealers.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F722;F426.471;F272.3
本文编号：2333957
[Abstract]:China's auto market has changed dramatically after more than a decade of blowout growth, from an average of 2.07 million vehicles in 2000 to an average of 19.3 million vehicles in 2012. In this change, the business model of auto sales enterprises has also undergone profound changes. From the original simple car dealership model to the final full-featured 4 S store model, are the product of market changes. After the development of blowout, the automobile market has gradually returned to rational, in such a big background, how should dealers choose the business model that meets their development needs. Under the background of market rationality, this paper focuses on how to overcome the profit psychology of auto dealers who want to get back their investment quickly, and focus on the long-term development of enterprises. How to build the dealer's own brand; how to optimize its network development plan; how to find new profit growth point to maintain the sustainable development of the enterprise; how to ensure the profit in the case of negative gross margin of sales. Through a large number of market research and data collection, this paper analyzes the existing situation of domestic automobile dealers and gives some suggestions for the existing problems. I hope this paper can provide ideas and help for the future development of automobile dealers.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F722;F426.471;F272.3
【参考文献】
相关期刊论文 前9条
1 王斌义;;汽车4S店专卖模式探讨[J];汽车工业研究;2007年03期
2 王秀丽;;汽车销售4S店集群模式探讨[J];科技创业月刊;2009年02期
3 曲涛;;商用车4S店模式的困局与发展[J];汽车与配件;2010年39期
4 马春阳;侯建坤;;汽车销售新模式——4S店集群[J];上海汽车;2007年11期
5 刘慧燕;;我国汽车4S店销售模式的现状分析与机制创新[J];上海汽车;2010年11期
6 王丹;;商业模式创新[J];汽车观察;2010年10期
7 齐凤英;;汽车4S店营销模式上存在的问题与对策分析[J];中国商贸;2012年08期
8 庄斌;廖庆娟;李丹枫;;浅析汽车4S店销售模式的问题与对策[J];中小企业科技;2007年06期
9 赵月庆;;关于汽车4S店销售模式的思考[J];中国商贸;2012年19期
本文编号：2333957
本文链接：https://www.wllwen.com/guanlilunwen/shengchanguanlilunwen/2333957.html
