上海中小民营毛衫出口企业产品延伸设计研究
发布时间：2018-11-16 20:33
【摘要】：纺织服装产业作为中国出口竞争力较强的产业，一直以来为我国增加出口贸易额，解决社会就业难题，促进民生消费等各方面发挥了重要的作用。纺织服装领域的中小民营毛衫企业作为国民经济体制中不可分割的一部分，其存在和发展直接影响了普通老百姓的切身利益，是国民经济稳定发展的重要组成部分。 本文选取上海地区的中小民营毛衫出口企业及其毛衫产品工艺作为研究对象，研究了毛衫企业的出口现状、面临的机遇与难题以及所涉及到的毛衫产品延伸设计工艺。本课题的研究，旨在以提高上海地区的中小民营毛衫出口企业的核心竞争力为研究目标，结合先进的毛衫生产工艺和当代市场营销理论，以及工作实践总结，提出了相应的产品延伸设计的改进方案，探索中小企业改变经营思路和模式的方法和途径，以期能为企业的发展思路提供有价值的参考依据。 本文基于毛衫、服装企业出口贸易等相关的理论研究，，分析了上海地区中小民营毛衫出口企业的现状。在深入调查研究的基础上，归纳了当前在企业中毛衫生产的基本元素和制作流程。结合所调研的毛衫企业，运用SWOT理论，分析了中小民营毛衫企业的业务流程、市场及客户特点、优劣势及所面临的机遇与挑战等。研究表明上海地区的中小民营毛衫企业一方面在做大做强地区服装生产规模，凝聚产业吸引力等多方面都做出了举足轻重的贡献；另一方面，中小民营企业对外贸出口的依存度居高不下，竞争日益激烈，量大质低的出口模式已难以适应目前市场形势的发展，企业出口模式亟需进行改变。 中小民营毛衫出口企业为赢得市场/客户的青睐，加深彼此间的合作关系，有针对性地进行毛衫产品来样延伸设计，已是企业经营者值得考虑的一个方向。 本文从毛衫出口企业的产品延伸设计创新入手，就延伸设计的主要影响因素进行了问卷调查分析。论文结合SPSS软件进行科学的分析，得出了关键性的五大影响因素：款式工艺因素、供应商因素、市场客户/品牌因素、成本因素、创新研发因素。此外，本文着重阐述了MISSONI新工艺在毛衫产品来样延伸设计生产中的应用，同时结合毛衫中常用的其他工艺，并配以大量实物图片例证加以论证，丰富了毛衫产品延伸设计工艺的差异化研究。
[Abstract]:Textile and garment industry, as a highly competitive export industry in China, has been playing an important role in increasing export trade volume, solving social employment problems and promoting people's livelihood consumption. As an integral part of the national economic system, the existence and development of small and medium-sized private sweater enterprises in the field of textile and clothing directly affects the vital interests of ordinary people and is an important part of the steady development of the national economy. In this paper, small and medium-sized private sweater export enterprises in Shanghai and their woolen sweater product technology are selected as the research object, and the export status, opportunities and difficulties faced by the sweaters enterprises and the extended design process of the sweater products involved are studied in this paper. The purpose of this research is to improve the core competitiveness of the small and medium-sized private sweater export enterprises in Shanghai, combine the advanced sweater production technology and the contemporary marketing theory, and summarize the working practice. The improvement scheme of product extension design is put forward, and the methods and ways of changing the management thought and mode of small and medium-sized enterprises are explored in order to provide valuable reference for the development of enterprises. Based on the theoretical research on export trade of sweaters and garment enterprises, this paper analyzes the current situation of small and medium-sized private sweater export enterprises in Shanghai. On the basis of in-depth investigation and research, the basic elements and production process of sweater production in enterprises are summarized. Based on the SWOT theory, this paper analyzes the business process, market and customer characteristics, advantages and disadvantages, opportunities and challenges of small and medium-sized private sweater enterprises. The research shows that the small and medium-sized private sweater enterprises in Shanghai on the one hand have made a decisive contribution in increasing and strengthening the scale of clothing production in the region and condensing the attraction of industry. On the other hand, the dependence of small and medium-sized private enterprises on foreign trade export is high, the competition is increasingly fierce, and the export mode of large quantity and low quality has been difficult to adapt to the development of the current market situation, and the export mode of enterprises needs to be changed urgently. In order to win the favor of the market / customer, deepen the cooperative relationship between each other, and carry out the extension design of woolen sweater products, it is a direction that the enterprise managers should consider. Based on the innovation of product extension design of sweater export enterprises, this paper makes a questionnaire survey on the main influencing factors of extension design. Based on the scientific analysis of SPSS software, five key factors are obtained: style, supplier, market customer / brand, cost, innovation and R & D. In addition, the application of the new MISSONI process in the design and production of woolen sweater product sample extension is emphasized in this paper. At the same time, combined with other commonly used processes in woolen sweaters, it is demonstrated by a large number of examples of physical pictures. Enriched the wool sweater product extension design craft difference research.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F752.62;TS136
本文编号：2336570
[Abstract]:Textile and garment industry, as a highly competitive export industry in China, has been playing an important role in increasing export trade volume, solving social employment problems and promoting people's livelihood consumption. As an integral part of the national economic system, the existence and development of small and medium-sized private sweater enterprises in the field of textile and clothing directly affects the vital interests of ordinary people and is an important part of the steady development of the national economy. In this paper, small and medium-sized private sweater export enterprises in Shanghai and their woolen sweater product technology are selected as the research object, and the export status, opportunities and difficulties faced by the sweaters enterprises and the extended design process of the sweater products involved are studied in this paper. The purpose of this research is to improve the core competitiveness of the small and medium-sized private sweater export enterprises in Shanghai, combine the advanced sweater production technology and the contemporary marketing theory, and summarize the working practice. The improvement scheme of product extension design is put forward, and the methods and ways of changing the management thought and mode of small and medium-sized enterprises are explored in order to provide valuable reference for the development of enterprises. Based on the theoretical research on export trade of sweaters and garment enterprises, this paper analyzes the current situation of small and medium-sized private sweater export enterprises in Shanghai. On the basis of in-depth investigation and research, the basic elements and production process of sweater production in enterprises are summarized. Based on the SWOT theory, this paper analyzes the business process, market and customer characteristics, advantages and disadvantages, opportunities and challenges of small and medium-sized private sweater enterprises. The research shows that the small and medium-sized private sweater enterprises in Shanghai on the one hand have made a decisive contribution in increasing and strengthening the scale of clothing production in the region and condensing the attraction of industry. On the other hand, the dependence of small and medium-sized private enterprises on foreign trade export is high, the competition is increasingly fierce, and the export mode of large quantity and low quality has been difficult to adapt to the development of the current market situation, and the export mode of enterprises needs to be changed urgently. In order to win the favor of the market / customer, deepen the cooperative relationship between each other, and carry out the extension design of woolen sweater products, it is a direction that the enterprise managers should consider. Based on the innovation of product extension design of sweater export enterprises, this paper makes a questionnaire survey on the main influencing factors of extension design. Based on the scientific analysis of SPSS software, five key factors are obtained: style, supplier, market customer / brand, cost, innovation and R & D. In addition, the application of the new MISSONI process in the design and production of woolen sweater product sample extension is emphasized in this paper. At the same time, combined with other commonly used processes in woolen sweaters, it is demonstrated by a large number of examples of physical pictures. Enriched the wool sweater product extension design craft difference research.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F752.62;TS136
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