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外贸服装跟单流程优化研究

发布时间:2018-11-28 09:10
【摘要】:在经济全球化的今天,为了获得竞争优势,许多公司尝试进行业务流程再造。但是这种变革并没有给公司带来显著的业绩,我们也不得不正视这么一个惨痛的事实,,成功的背后是大量失败的案例以及微不足道的经济效益。然而流程优化是企业改善内部管理的有效途径之一。那么,如何有效对流程优化进行策划分析?如何优化流程,优化后如何有效实施?当前亟待从理论和实践上对其进行深入系统的研究。 本文对服装外贸公司HY的跟单流程优化的全过程进行研究。首先介绍了HY公司组织结构、人力资源状况等。采用问卷调查、深入访谈等方法对原流程进行分析后,通过SPSS19.0统计软件对顾客需求重要性调查问卷分析,获得影响顾客需求的关键影响因子─售前服务。基于BPI理论对流程进行了分析研究并进行了优化设计。接着对设计后流程的实施进行了进一步的研究,最后从顾客满意度方面检验流程优化的效果。 结合服装外贸企业跟单特点和生产实际情况,运用流程优化理论,对流程及工作内容、现状等方面进行分析,找出跟单工作中的规律性,通过标准化的方法使之成为可以规范化操作的流程,可以极大性地提升外贸跟单人员的能力和素质,提高服装跟单工作的效率,对于激烈竞争环境下的外贸服装企业的生存和快速发展有着十分重要的意义。
[Abstract]:In today's economic globalization, in order to gain competitive advantage, many companies try to carry out business process reengineering. But this kind of change does not bring the remarkable performance to the company, we also have to face up to such a painful fact, behind the success is a large number of failure cases and insignificant economic benefits. However, process optimization is one of the effective ways to improve internal management. So, how to effectively plan and analyze the process optimization? How to optimize the process and how to implement it effectively after optimization? At present, it is urgent to make a deep and systematic study on it in theory and practice. This paper studies the whole process of single-process optimization of garment foreign trade company HY. First of all, it introduces the organization structure and human resource situation of HY Company. After analyzing the original process by questionnaire, in-depth interview and so on, the paper analyzes the importance of customer demand by SPSS19.0 statistical software, and obtains the key influencing factor of customer demand, pre-sale service. The process is analyzed and optimized based on BPI theory. Then the implementation of the design process is further studied. Finally, the effect of process optimization is tested from customer satisfaction. Combined with the characteristics of garment foreign trade enterprises and the actual production situation, the flow optimization theory is used to analyze the flow, work content, current situation, and to find out the regularity of the following work. By making it a standardized process, we can greatly improve the ability and quality of the foreign trade personnel, and improve the efficiency of garment work. It is of great significance for the survival and rapid development of foreign trade garment enterprises under the fierce competition environment.
【学位授予单位】:西安工程大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F426.86

【参考文献】

相关期刊论文 前3条

1 武文斌;;服装生产流程优化研究[J];山东纺织经济;2011年06期

2 季建华;赵平;顾巧论;;基于大规模定制的流程工业生产计划优化方法及应用研究[J];信息与控制;2008年03期

3 梁建芳;黎锦珍;梁亚林;;针织服装外贸跟单员综合素质评价指标体系[J];针织工业;2010年05期



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