ZW铝业有限公司的发展战略研究
发布时间：2018-12-11 03:31
【摘要】：中国是铝加工产品生产强国,铝加工产品的产量和增长率都位居世界第一,同时,中国也是全球铝加工产品的最大消耗国。现阶段我国铝加工产业正面临着良好的发展机遇,特别是对工业铝型材产品的需求正稳步上升。中国经济转型过程中的高端制造、消费升级以及新经济的蓬勃发展也将成为拉动铝材加工产业的三大引擎。此时机遇与挑战并存,ZW铝业有限公司如何制定科学的发展战略,制定何种的适合当前形势的发展战略以及确保发展战略的顺利实施的保障措施,已经成为呈现在ZW铝业面前急需解决的问题。本文基于企业战略管理的相关理论,对ZW铝业有限公司的未来发展战略进行研究。首先分析了以ZW铝业有限公司的基本概况、能力、核心竞争力、价值链四个方面为内容的内部环境;其次运用PEST分析、波特的五力竞争模型,对ZW铝业的外部环境中的行业宏观环境和行业竞争环境进行分析;从而比较分析出公司的优劣势和发展机遇与威胁;并进行SWOT综合分析;帮助ZW铝业做好发展定位,同时提出了在公司层可以实施国际化战略和技术领先战略,在业务层上可以实施重点集中战略、研发高端产品战略、深加工业务拓展战略的建议并计划了实施步骤;最后提出ZW铝业有限公司战略实施的保障措施。
[Abstract]:China is a powerful country in the production of aluminum processing products. The output and growth rate of aluminum processing products is the highest in the world. At the same time, China is also the largest consumer of aluminum products in the world. At present, the aluminum processing industry in China is facing a good development opportunity, especially the demand for industrial aluminum profile products is rising steadily. High-end manufacturing, consumption upgrading and the vigorous development of the new economy in the process of economic transformation in China will also become the three main engines of the aluminum processing industry. At this time, opportunities and challenges coexist. How to formulate a scientific development strategy, what kind of development strategy to adapt to the current situation, and how to ensure the smooth implementation of the development strategy of ZW Aluminum Co., Ltd. Has become the ZW aluminum industry in front of the urgent need to solve the problem. Based on the theory of enterprise strategic management, this paper studies the future development strategy of ZW Aluminum Co., Ltd. Firstly, this paper analyzes the internal environment of ZW Aluminum Co., Ltd in four aspects: basic situation, capability, core competence and value chain. Secondly, by using PEST analysis and Porter's five-force competition model, the paper analyzes the macro environment and competition environment of ZW aluminum industry, and compares the advantages and disadvantages of the company and the opportunities and threats of its development. And SWOT comprehensive analysis; At the same time, we put forward that we can implement international strategy and technology leading strategy at the company level, focus on the business level, research and develop high-end product strategy. Further processing business development strategy recommendations and planned implementation steps; Finally, this paper puts forward the safeguard measures of ZW Aluminum Co., Ltd.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.32;F272
本文编号：2371783
[Abstract]:China is a powerful country in the production of aluminum processing products. The output and growth rate of aluminum processing products is the highest in the world. At the same time, China is also the largest consumer of aluminum products in the world. At present, the aluminum processing industry in China is facing a good development opportunity, especially the demand for industrial aluminum profile products is rising steadily. High-end manufacturing, consumption upgrading and the vigorous development of the new economy in the process of economic transformation in China will also become the three main engines of the aluminum processing industry. At this time, opportunities and challenges coexist. How to formulate a scientific development strategy, what kind of development strategy to adapt to the current situation, and how to ensure the smooth implementation of the development strategy of ZW Aluminum Co., Ltd. Has become the ZW aluminum industry in front of the urgent need to solve the problem. Based on the theory of enterprise strategic management, this paper studies the future development strategy of ZW Aluminum Co., Ltd. Firstly, this paper analyzes the internal environment of ZW Aluminum Co., Ltd in four aspects: basic situation, capability, core competence and value chain. Secondly, by using PEST analysis and Porter's five-force competition model, the paper analyzes the macro environment and competition environment of ZW aluminum industry, and compares the advantages and disadvantages of the company and the opportunities and threats of its development. And SWOT comprehensive analysis; At the same time, we put forward that we can implement international strategy and technology leading strategy at the company level, focus on the business level, research and develop high-end product strategy. Further processing business development strategy recommendations and planned implementation steps; Finally, this paper puts forward the safeguard measures of ZW Aluminum Co., Ltd.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.32;F272
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