迅达公司发展战略研究
发布时间：2018-12-13 13:46
【摘要】：从上世纪七十年代至今，我国电梯行业历经四十余年的发展，已从无到有、从小变大，企业实力、技术水平、管理和营销手段等显著提升。随着电梯行业的不断发展、电梯市场的不断饱和，电梯领域的营销大战日趋激烈。对于迅达公司来说，伴随产品技术和管理水平的提升，公司战略略显疲态，不能做到与时俱进。面对同质竞争日趋激烈的中国电梯市场，如何才能使企业在每一轮的竞争中立于不败之地，如何根据自身特点拓展企业未来发展的空间，在公司层面制定并实施符合自身特点、行业特点的发展战略，是其竞争成败甚至存亡的关键。 本文简要介绍了迅达公司的历史和现状，以所学习的管理知识，结合迅达中国电梯公司发展的实际情况，，对公司未来的发展战略进行了深入研究。在研究过程中，综合运用了PEST分析法、SWOT等战略分析工具，分析了迅达公司的外部环境和内部资源情况。 研究表明：迅达公司目前应该选择差异化战略，并且在未来几年条件成熟时将总成本领先战略补充进来。目前，企业通过加强技术开发和升级，不断为客户提供高效的现场技术支持服务，一定能够保持企业的较为领先竞争地位。此外，经过分析我们建议迅达公司需要在产品与技术研发、业务流程再造、管理制度完善、人力资源开发优化、品牌形象建设、与房企战略合作等方面继续改进和提升。本文研究，可以为迅达公司管理层有针对性的制定公司战略提供一定参考。
[Abstract]:From the 1970s to now, the elevator industry of our country has experienced more than 40 years of development, has been from nothing to exist, from small to large, enterprise strength, technical level, management and marketing means, and so on. With the development of elevator industry and the saturation of elevator market, the marketing war in elevator field is becoming more and more fierce. For Schindler, with the improvement of product technology and management level, the company strategy shows a bit of fatigue, unable to keep pace with the times. In the face of the increasingly fierce competition in China's elevator market, how to make enterprises in an invincible position in each round of competition, how to expand the future development space of enterprises according to their own characteristics, and how to formulate and implement in line with their own characteristics at the company level, The development strategy of industry characteristics is the key to the success or even survival of its competition. This paper briefly introduces the history and present situation of Schindler Company. With the management knowledge learned and the actual situation of the development of Schindler Elevator Company in China, the future development strategy of Schindler is deeply studied. In the course of the research, the external environment and internal resources of Schindler are analyzed by using the strategic analysis tools such as PEST analysis, SWOT and so on. The research shows that Schindler should choose differentiation strategy at present and complement the total cost leading strategy in the next few years when conditions are ripe. At present, through strengthening the technology development and upgrading, the enterprise will provide customers with efficient on-site technical support services, which will definitely maintain the enterprise's more leading competitive position. In addition, we suggest that Schindler should continue to improve and upgrade in product and technology research and development, business process reengineering, management system improvement, human resource development optimization, brand image construction, and strategic cooperation with housing enterprises. This study can provide some reference for the management of Schindler to formulate company strategy.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.4;F272
本文编号：2376635
[Abstract]:From the 1970s to now, the elevator industry of our country has experienced more than 40 years of development, has been from nothing to exist, from small to large, enterprise strength, technical level, management and marketing means, and so on. With the development of elevator industry and the saturation of elevator market, the marketing war in elevator field is becoming more and more fierce. For Schindler, with the improvement of product technology and management level, the company strategy shows a bit of fatigue, unable to keep pace with the times. In the face of the increasingly fierce competition in China's elevator market, how to make enterprises in an invincible position in each round of competition, how to expand the future development space of enterprises according to their own characteristics, and how to formulate and implement in line with their own characteristics at the company level, The development strategy of industry characteristics is the key to the success or even survival of its competition. This paper briefly introduces the history and present situation of Schindler Company. With the management knowledge learned and the actual situation of the development of Schindler Elevator Company in China, the future development strategy of Schindler is deeply studied. In the course of the research, the external environment and internal resources of Schindler are analyzed by using the strategic analysis tools such as PEST analysis, SWOT and so on. The research shows that Schindler should choose differentiation strategy at present and complement the total cost leading strategy in the next few years when conditions are ripe. At present, through strengthening the technology development and upgrading, the enterprise will provide customers with efficient on-site technical support services, which will definitely maintain the enterprise's more leading competitive position. In addition, we suggest that Schindler should continue to improve and upgrade in product and technology research and development, business process reengineering, management system improvement, human resource development optimization, brand image construction, and strategic cooperation with housing enterprises. This study can provide some reference for the management of Schindler to formulate company strategy.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.4;F272
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本文编号：2376635
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