内蒙古河套酒业集团立体化营销模式及策略研究
发布时间：2018-12-15 14:31
【摘要】：本文依据整个国内白酒行业的发展现状,以及目前整个业内所认同的突出品牌的营销模式及存在的共性问题入手,对河套酒业的立体化营销模式进行了深入的阐述和分析,力求在客观、公正、严谨的学术研究态度下,科学地去认识现象、探究问题,并形成整个文章的整体框架,并以详尽的数字说明和图表展示,辅助展示河套酒业的立体化营销模式建立的必要性、可行性、具体策略及其保障。文章运用多种研究方式,对河套酒业立体化营销模式的建立和保障进行了分析,得到了不拘泥于现有的营销模式,能够依据自身发展特点,建立与之相适合的营销模式,从而推动企业不断前行的结论,并对文章中存在的不足及白酒行业营销模式的未来发展进行了展望。 在阐述和分析河套酒业立体化营销模式的过程中,本文认真分析了企业所面临的行业发展趋势和营销环境,重点对企业实行立体化营销的基础等做了深入的思考和阐述。文章结合企业实际,围绕立体化营销策略,进行了实施该营销模式的必要性说明、可行性分析、基础和保障说明,在对立体化营销模式建设中的区域市场、品牌发展、人才培养机制等各方面提出了具有创新的思考和安排,对企业营销工作的推进和市场拓展有着重要的参考价值。
[Abstract]:Based on the development situation of the whole domestic liquor industry, the marketing mode and the common problems of the outstanding brand, this paper expounds and analyzes the three-dimensional marketing model of Hetao liquor industry. In an objective, impartial and rigorous academic research attitude, to scientifically understand phenomena, explore problems, and form the overall framework of the whole article, and display it with detailed numerical explanations and charts, The necessity, feasibility, specific strategy and guarantee of the establishment of three-dimensional marketing model of Hetao Liquor Industry are demonstrated. This paper analyzes the establishment and guarantee of the three-dimensional marketing model of Hetao wine industry by using various research methods, and obtains a marketing model which is not confined to the existing marketing model and can be established according to the characteristics of its own development. Therefore, the conclusion of pushing the enterprise forward continuously, and the shortcomings in the article and the future development of liquor industry marketing mode are prospected. In the course of expounding and analyzing the three-dimensional marketing mode of Hetao wine industry, this paper analyzes the development trend and marketing environment of the enterprise seriously, and puts emphasis on the deep thinking and elaboration of the foundation of implementing the three-dimensional marketing in the enterprise. Combined with the reality of the enterprise, the article explains the necessity, feasibility analysis, foundation and guarantee of the implementation of the marketing model around the three-dimensional marketing strategy, and discusses the regional market and brand development in the construction of the three-dimensional marketing model. This paper puts forward innovative thinking and arrangement from various aspects, such as talent training mechanism, which has important reference value for the promotion of enterprise marketing work and market expansion.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.82
本文编号：2380822
[Abstract]:Based on the development situation of the whole domestic liquor industry, the marketing mode and the common problems of the outstanding brand, this paper expounds and analyzes the three-dimensional marketing model of Hetao liquor industry. In an objective, impartial and rigorous academic research attitude, to scientifically understand phenomena, explore problems, and form the overall framework of the whole article, and display it with detailed numerical explanations and charts, The necessity, feasibility, specific strategy and guarantee of the establishment of three-dimensional marketing model of Hetao Liquor Industry are demonstrated. This paper analyzes the establishment and guarantee of the three-dimensional marketing model of Hetao wine industry by using various research methods, and obtains a marketing model which is not confined to the existing marketing model and can be established according to the characteristics of its own development. Therefore, the conclusion of pushing the enterprise forward continuously, and the shortcomings in the article and the future development of liquor industry marketing mode are prospected. In the course of expounding and analyzing the three-dimensional marketing mode of Hetao wine industry, this paper analyzes the development trend and marketing environment of the enterprise seriously, and puts emphasis on the deep thinking and elaboration of the foundation of implementing the three-dimensional marketing in the enterprise. Combined with the reality of the enterprise, the article explains the necessity, feasibility analysis, foundation and guarantee of the implementation of the marketing model around the three-dimensional marketing strategy, and discusses the regional market and brand development in the construction of the three-dimensional marketing model. This paper puts forward innovative thinking and arrangement from various aspects, such as talent training mechanism, which has important reference value for the promotion of enterprise marketing work and market expansion.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.82
【参考文献】
相关期刊论文 前2条
1 吴海燕;论企业核心能力与竞争优势[J];经济问题;2002年06期
2 孙晓;河套酒业从地方品牌到区域品牌 迈向全国知名品牌[J];轻工标准与质量;2003年02期
，本文编号：2380822
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