中西方消费者食品安全认知的对比分析

发布时间：2018-12-26 14:54

【摘要】：一直以来,食品安全都是人们关注的焦点问题。在食品生产领域,随着技术的快速发展和资源的日益匮乏,食品安全问题的发生越来越频繁。文章通过理论分析对现有的食品安全问题加以辨别,并进行了中西方消费者食品安全认知的对比分析。对中国消费者的主要特征也作出分析。除此之外,文章分析了人们关于食品安全领域看法的差异,提出一些提升消费者食品安全认知的措施。第一,文章分析了研究的背景,CSR的重要性,食品行业CSR的发展趋势,介绍了食品安全的相关理论。第二,消费者行为的文献综述以及进行研究的方法。第三,通过问卷(英语,俄语,汉语)调查,获取一个受访者样本。基于获得的数据,对中、英、俄消费者食品安全认知进行对比分析,找出中西方消费者对食品安全认知的主要差异,最终,提出提升食品安全认知的有效方法。
[Abstract]:Food safety has always been the focus of attention. In the field of food production, with the rapid development of technology and the scarcity of resources, food safety problems occur more and more frequently. Through theoretical analysis, this paper distinguishes the existing food safety problems, and makes a comparative analysis on the cognition of food safety between Chinese and western consumers. The main characteristics of Chinese consumers are also analyzed. In addition, the paper analyzes the differences of people's views on food safety, and puts forward some measures to enhance consumers' awareness of food safety. Firstly, this paper analyzes the background of the research, the importance of CSR, the development trend of CSR in food industry, and introduces the related theories of food safety. Second, the literature review of consumer behavior and research methods. Thirdly, a sample of interviewees was obtained by questionnaire (English, Russian, Chinese). Based on the obtained data, this paper makes a comparative analysis of Chinese, English and Russian consumers' food safety cognition, finds out the main differences between Chinese and Western consumers' food safety cognition, and finally puts forward an effective method to enhance food safety cognition.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F203;F416.82

【相似文献】