内蒙古国电能源准大发电厂发展战略研究

发布时间：2019-01-02 12:35

【摘要】：本文以内蒙古国电能源准大发电厂为研究样本,对公司的发展战略进行的分析和研究,通过对公司的现状分析,结合公司的外部环境分析,利用PEST分析、产业与行业分析得出公司的外部面临环境；通过公司的内部环境分析,利用资源分析、能力分析等内容分析得出公司内部所拥有能力；并在此基础上通过SWOT分析,得出内蒙古国电能源准大发电厂的战略定位,包括：总体战略、业务战略、职能战略。在该公司发展战略研究中,本文从火力发电企业的背景开始论述,对公司所面临的外部环境、内部环境分别进行分析,再利用战略管理中的SWOT分析法和其它分析方法,对公司下一步应该进行的战略进行了有效的选择,并做出了有效的战略实施方案和后续的战略实施评价。同时结合自己这些年的实际工作经验和在MBA学习中所学到的各种经验、管理知识,在指导老师的指导下,独立的完成了内蒙古国电能源准大发电厂的发展战略研究论文的撰写。本论文共包括七个章节组成,在写作过程中利用了矩阵分析,图表分析等手段和方法,力求将本文的发展战略研究分析思路表述清晰,力图能为内蒙古国电能源准大发电厂的未来发展战略提供一些个人的有效建议,同时希望能够为同行业的其它类似的组织在发展战略研究方面提供一些借鉴。
[Abstract]:This paper takes Guodian Energy Quasi-large Power Plant in Inner Mongolia as the research sample, analyzes and studies the development strategy of the company, through the analysis of the current situation of the company, combined with the analysis of the external environment of the company, using PEST analysis, Industry and industry analysis shows that the external environment of the company; Through the analysis of the company's internal environment, the use of resource analysis, capacity analysis and other content analysis of the company's internal capabilities; On the basis of SWOT analysis, the strategic positioning of Guodian power plant in Inner Mongolia is obtained, including general strategy, business strategy and function strategy. In the research of the development strategy of the company, this paper begins with the background of the thermal power generation enterprise, analyzes the external environment and the internal environment of the company, and then uses the SWOT analysis method and other analytical methods in the strategic management. The company should carry on the strategy to carry on the effective choice, and has made the effective strategy implementation plan and the follow-up strategy implementation appraisal. At the same time, combining with my practical work experience and all kinds of experience in MBA study, management knowledge, under the guidance of the guidance teacher, independently completed the Inner Mongolia Guodian energy quasi-large power plant development strategy research paper. This paper consists of seven chapters. In the process of writing, we use matrix analysis, chart analysis and other means and methods to express the development strategy research and analysis ideas clearly. This paper tries to provide some personal effective suggestions for the future development strategy of Guodian Quasi-large Power Plant in Inner Mongolia, and hopes to provide some references for other similar organizations in the same industry in the research of development strategy.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.61

【共引文献】