R家电公司融资困境及融资策略研究
发布时间：2019-01-04 14:14
【摘要】：随着中国经济的不断发展以及世界经济形势的不断变化,家电行业近年来正面临着显著的变革,这种变革对于家电公司来说既是机遇也是挑战。为了迎接机遇与挑战,整个家电行业都要面临产业升级的压力,而产业升级则需要大量的资金作为支撑,融资问题也就产生。 R家电公司作为一家国内的家电制造业公司,在当前的形势下也提出了自己的转型战略,即引进先进的专利,增加相关研发、市场人员数量,提高设备自动化程度以及转移相关生产至中西部地区。但是,在面对战略的执行时,公司同时出现了大量的资金需求,也就导致了公司融资困境的出现。 本文通过对R公司经营现状、融资方式以及财务现状进行了分析,R公司在面对发展是存在着研发、专利、设备、厂房的等方面投入巨大的资金的压力,同时R公司在短期偿债能力以及盈利能力方面与同行业相比存在一定差距。在结合了公司的实际经营状况和环境之后,总结出影响R公司融资的主要因素包括宏观经济形式与融资政策、行业发展环境以及自身运营情况。 针对以上分析,制定了R公司的融资策略以及在融资是应该注意的问题,包括提高其自身融资能力的措施以及合理利用融资工具的策略。在融资应该注意的问题上包括控制融资总量以避免过多资金闲置,适当控制融资成本,注意自身资本结构防止负债过重以及注意融资期限防止短期偿债能力进一步降低。
[Abstract]:With the development of Chinese economy and the constant change of the world economic situation, the household appliance industry is facing significant changes in recent years, which is not only an opportunity but also a challenge to the household appliance companies. In order to meet the opportunities and challenges, the whole household appliances industry has to face the pressure of industrial upgrading, and industrial upgrading needs a lot of funds as the support, financing problems will also arise. As a domestic home appliance manufacturing company, R Home Appliance Company has also put forward its own transformation strategy under the current situation, that is, introducing advanced patents, increasing relevant research and development, and increasing the number of market personnel. Improve equipment automation and transfer related production to the central and western regions. However, in the face of the implementation of the strategy, the company at the same time appeared a large number of capital needs, which led to the emergence of corporate financing difficulties. Based on the analysis of R Company's current operating situation, financing methods and financial situation, R Company is facing the pressure of huge investment in R & D, patent, equipment, plant and so on. At the same time R company in the short-term solvency and profitability compared with the industry there is a certain gap. After combining the actual operating situation and environment of the company, the main factors affecting R company financing are summarized, including macroeconomic form and financing policy, industry development environment and its own operation. In view of the above analysis, the paper formulates the financing strategy of R Company and the problems that should be paid attention to in financing, including the measures to improve its own financing ability and the strategy of making rational use of financing tools. The problems that should be paid attention to include controlling the total amount of financing to avoid excessive idle capital, controlling the financing cost properly, paying attention to the capital structure to prevent overindebtedness, and paying attention to the term of financing to prevent the further reduction of short-term solvency.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.6
本文编号：2400394
[Abstract]:With the development of Chinese economy and the constant change of the world economic situation, the household appliance industry is facing significant changes in recent years, which is not only an opportunity but also a challenge to the household appliance companies. In order to meet the opportunities and challenges, the whole household appliances industry has to face the pressure of industrial upgrading, and industrial upgrading needs a lot of funds as the support, financing problems will also arise. As a domestic home appliance manufacturing company, R Home Appliance Company has also put forward its own transformation strategy under the current situation, that is, introducing advanced patents, increasing relevant research and development, and increasing the number of market personnel. Improve equipment automation and transfer related production to the central and western regions. However, in the face of the implementation of the strategy, the company at the same time appeared a large number of capital needs, which led to the emergence of corporate financing difficulties. Based on the analysis of R Company's current operating situation, financing methods and financial situation, R Company is facing the pressure of huge investment in R & D, patent, equipment, plant and so on. At the same time R company in the short-term solvency and profitability compared with the industry there is a certain gap. After combining the actual operating situation and environment of the company, the main factors affecting R company financing are summarized, including macroeconomic form and financing policy, industry development environment and its own operation. In view of the above analysis, the paper formulates the financing strategy of R Company and the problems that should be paid attention to in financing, including the measures to improve its own financing ability and the strategy of making rational use of financing tools. The problems that should be paid attention to include controlling the total amount of financing to avoid excessive idle capital, controlling the financing cost properly, paying attention to the capital structure to prevent overindebtedness, and paying attention to the term of financing to prevent the further reduction of short-term solvency.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.6
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